home! mail me! grab RRS 2.0 feed

Australian Childhood Foundation: Invisible

May 26, 2009 at 20:30 · Filed under Ambient/Outdoor/Direct

stop-child-abuse-now

Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Art Director: Keith Nicolas
Copywriter: Scott Glennon

Pin It

* * * * ½

 


Invisibili « il Guerrillero said,

April 27, 2009 @ 16:46

[...] Fonte: ibelieveinadv [...]

diego said,

April 27, 2009 @ 19:05

espectacular!

marcelo said,

April 27, 2009 @ 22:18

this is the same idea that amnisty international used last year but they used flags and children

alicia said,

April 27, 2009 @ 23:08

wow. thats awesome. more power to that group!

Australian Childhood Foundation: Invisible | said,

April 28, 2009 @ 12:24

[...] Provokante Werbeaktion der JWT Werbeagentur für die Australian Childhood Foundation. Für die “Stop Child Abuse Now ” Kampagne wurden in Melbourne Schaufensterpuppen mit einem Plakat überklebt, so dass nur noch die Beine unten herausschauen. Eine Aktion, die ich mit diesem Post guten Gewissens unterstützen kann. Via [...]

ACF : Invisible said,

April 28, 2009 @ 16:29

[...] Agence : jwt, Australie Source : ibelieveinadv.com [...]

Bold: Tomaten, Pizza, Pommes | HUNDERTMARK said,

April 28, 2009 @ 21:33

[...] auch sehr zu empfehlen die Kampagne der Australien Childhood Organization, bei der Schaufensterpuppen unter die Werbeplakate geklebt wurde. Zu sehen hier bei [...]

Dr Blog said,

April 30, 2009 @ 16:10

This campaign brings to the surface the reality that children all over the planet are being neglected. i think it is a trully innovative means of illustrating how neglected children are in fact ignored. great stuff

Best Of The Week Inspirational Imagery 5/1 - Creattica Daily said,

May 1, 2009 @ 21:45

[...] Australian Childhood Foundation: Invisible [...]

Made You Look said,

May 2, 2009 @ 19:03

[...] The Australian Childhood Foundation has resorted to using life-size mannequins in their startling yet effective street marketing for their ongoing Stop Child Abuse campaign. via I believe in advertising [...]

Google Reader Shared Items - May 3, 2009 | Ani3D said,

May 3, 2009 @ 07:05

[...] Australian Childhood Foundation: Invisible [...]

Verwaarloosde kinderen kun je beter onzichtbaar maken (campagne) | Reclamewereld said,

May 4, 2009 @ 09:30

[...] op een aantal plaatsen in Melbourne, waar heel veel verkeer langs komt. Dat meldt de site I believe in adver-tising. Ze maken onderdeel uit van de Stop Child Abuse Now-campagne van de [...]

meneame.net said,

May 4, 2009 @ 10:09

Campaña de Stop Child Abuse Now utiliza maniquíes de niños [EN]…

(C&P) Provocadora campaña que se puede ver ahora en las calles de Melbourne, realizada por Australian Childhood Foundation. Utilizan maniquíes de niños de tamaño natural, para representar a los niños que sufren abandono. Los maniquíes son colocados…

Oppsiktsvekkende kampanje | ONION:BLOGG said,

May 4, 2009 @ 15:49

[...] + Litt mer om kampanjen her + JWT Postet av dineoSHARETHIS.addEntry({ title: “Oppsiktsvekkende kampanje”, url: “http://www.onionmag.no/blogg/2009/05/04/oppsiktsvekkende-kampanje/” }); [...]

Best Of The Week Inspirational Imagery 5/1 « Internet Turnkey Websites said,

May 8, 2009 @ 01:31

[...] Australian Childhood Foundation: Invisible [...]

Gotinha said,

May 13, 2009 @ 13:01

Great ad!

Werbung: Australien Childhood Foundation - Stop Child Abuse Now - Kampagne, Neglected, Children, Poster, Kindes, Füße - meetinx (MX) said,

May 18, 2009 @ 12:54

[...] von der Agentur JWT. Ich bin mir sicher, dass die Organisation danach sehr viele Anfragen hatte. (via) Verwandte [...]

tugce balim said,

June 9, 2009 @ 00:35

this ads really impressive.But a very long time nobody interested in a child:(
they just look at once and then they are continuing to walk.I think all of us think about it….

??????? » ????? ??? ????? ????? said,

June 21, 2009 @ 18:56

[...] ???? ???? ???? ????? ????:”???? ????? ????”    ??? [...]

lynnettereed – Australian Childhood Foundation: Invisible said,

September 9, 2009 @ 18:34

[...] Australian Childhood Foundation: Invisible [...]

Ad of the Day: Australian Childhood Foundation, ‘Invisible’ | Limeshot - Graphic Design Sydney said,

August 12, 2010 @ 10:54

[...] You can see the installations and the reactions in the video below (courtesy of ibelieveinadv.com) [...]

bernetblog.ch » Blog Archiv » Australische Werbung mit Berührungseffekt said,

December 7, 2010 @ 10:06

[...] Auf Verwahrlosung von Kindern aufmerksam machen, hinsehen und handeln. Sehen sie selbst auf dem Blog, als Video oder Bild. Kategorien: Dies & Das, Kommunikation Tags: Childhood Stiftung, Werbung [...]

redo – Lecture 5. Assignment 6 – Examples of Approaches to Copywriting | Chingwong's Blog said,

January 10, 2011 @ 18:06

[...] Australian Childhood Foundation: Invisible [...]

Hotesses accueil Lyon said,

April 25, 2011 @ 07:39

i think it is a trully innovative means of illustrating how neglected children are in fact ignored. great stuff.how neglected children are in fact ignored. great stuff.

suwandichen13 said,

July 14, 2011 @ 19:15

[...] Provokante Werbeaktion der JWT Werbeagentur für die Australian Childhood Foundation. Für die “Stop Child Abuse Now ” Kampagne wurden in Melbourne Schaufensterpuppen mit einem Plakat überklebt, so dass nur noch die Beine unten herausschauen. Eine Aktion, die ich mit diesem Post guten Gewissens unterstützen kann. Via [...]

RSS feed for comments on this post · TrackBack URI

Leave a Reply