“Don’t mask it. Eliminate it.”

Advertising Agency: Cerebro Y&R, Panama
Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado
Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz
Illustrators: Daniel Romanos, Ricardo BON Lopez
Photographer: Diego Martynczuk
Published: February 2009