“Germany’s biggest Kebab. Doy Doy.”

Doy Doy, one of Germany’s biggest döner kebab restaurant chains,Germany’s biggest kebab – a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it. A PR team handing out flyers offering 20% discount and free drink with their meal supported the action, helping drive football into the resaturants.

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
CCO: Burkhart von Scheven
Creative Director: Mark Karatas
Art Director: Patrick Ackmann, Alexander Fechner
Copywriter: William John, Heike Erdelmeier, Dorothea Eckhardt
Ilustrator: Artmos4