Advertising Agency: DDB, Stockholm, Sweden
Art Director: Fredrik Simonsson
Copywriter: Magnus Jakobsson
Production: Daniel Liljas
McDonald’s Sweden: First of April
Thom Pulliam said,
They should have included the date, April 1st, somewhere, anywhere on the poster so people could connect that it is a joke. Otherwise it is pointless.
IJay said,
I agree.
An idea would have been to make it 104 kr. Would have made *some* sence.
robert said,
What? In that case the ad would be ruined. The whole point is that it didn´t say april fools day. this ad was really big in Sweden. created quite a buzz. / The swede.
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