Advertising Agency: JWT, New York, USA
Co-President/Chief Creative Officer, North America: Ty Montague
Chief Creative Officer, New York: Harvey Marco
Executive Creative Director: Andrew Clarke, Kash Sree
Creative Director/Art Director: Raphael Milczarek
Copywriter: Humberto Jiron
Illustrator/Typographer/Designer: Aaron Padin
Photographer: Hans Starck
Director of Art Buying: Shawn Smith
Art Buyer: Carly Chappell
Print Producer: Jena Mattison
Producer: Tonya Martin
Production Company: Sweet Genius
To promote a shock documentary series on day-to-day life in one of America’s worst prisons. More than 30.000 place settings depicting a picture of a disgusting prison meal tray were distributed at lunchtime in Paris eateries and brasseries (restaurants). This ambient promotional campaign for the show generated far more attention than the press and poster campaign that was launched concurrently. The outcome? The chain achieved its highest viewing figures since its foundation in 2001. Many articles were written mentioning the operation in the French daily press and in French magazines.
Advertising Agency: H, Paris, France
Creative Director: Fabrice Delacourt, Olivier Desmettre
Art Director: Philippe Boucheron
Photographer: Emmanuel Pierrot
Published: October 2008
Advertising Agency: JMC Y&R, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María Fernanda Lares
Art Director: Igor Bastidas
Copywriters: April Itriago, Daniela Tedesco
Illustrator: Igor Bastidas
Other additional credits: Rene Bustamante, Charles Rodriguez, María Fernanda Lares, Daniela Tedesco
Published: February 2009
Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Andrew Fraser
Creative Group Head/ Art Director: JOHN LAM
Creative Group Head/ Copywriter: Jason Ross
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski
Advertising Agency: TBWA\Zürich, Switzerland
Creative director: Urs Schrepfer
Art director: Adrian Egger
Copywriter: Tobias Bühlmann
Account director: Philipp Sattelmeyer
Director: Richard Hickey
Animation: Andrew Daffy, House of Curves
Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi
Copywriter: Nick Hine, Chris Garbutt
Photographer: Carioca
Design a business card for an environmental consultant. Business cards are usually made of paper. But using paper, even recycled, is not good for the environment. To avoid this issue, the solution was to not print any card at all, but to create a rubber stamp and then “recycle” anything that is at hand (carton paper, cigarette packs, napkins, and other wastes) into business cards. The new “business card” communicates clearly what this proffesional offers: clever new ways of recycling, saving money and protecting the environment. More than a card it’s a piece of communication.
Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Creative Director: Paul Brazier
Art Director: Paul Pateman
Creative Group Head: Paul Pateman, Mike Nicholson
Copywriter: Mike Nicholson
Illustrator: Paul Pateman
Typography: Paul Pateman
Advertising Agency: DDB, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Brendan Hoffmann
Copywriter: Vincent Osmond
Photographer: David Prior
Retoucher: Andy Newman
