As the Sprinter is the Mercedes of transportation vehicles, their objective was to arouse interest in the Mercedes Sprinter and establish the van as a class of its own. What could be more persuasive than the vehicle itself? Therefore they brought the Sprinter from the Mercedes dealer directly to the target audience. Open the doors – for a surprising billboard idea. Discover “True Greatness”.
Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez
Art Director: Andres Maranta
Copywriter: Juan Gomez
Illustrator: Diego Melo
Retoucher: Andres Maranta
“Germany’s biggest Kebab. Doy Doy.”
Doy Doy, one of Germany’s biggest döner kebab restaurant chains,Germany’s biggest kebab – a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it. A PR team handing out flyers offering 20% discount and free drink with their meal supported the action, helping drive football into the resaturants.
Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
CCO: Burkhart von Scheven
Creative Director: Mark Karatas
Art Director: Patrick Ackmann, Alexander Fechner
Copywriter: William John, Heike Erdelmeier, Dorothea Eckhardt
Ilustrator: Artmos4
Advertising Agency: Duval Guillaume, Bruxelles, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Art Director: Jean-Marc Wachsmann
Copywriter: Benoit Menetret
Strategic Planner: Wim Walraevens
Account Director: Isabel Peeters
Tv-producers: Marc Van Buggenhout, Bruno Dejonghe, Emily Rammant
Production Company: Latcho Drom
Director: Manu Coeman
Dop: Sacha Wiernick
Production manager: Bérengère Lurquin
Actor: Sébastien Waroquier
Editor: Blaise Jadoul
Post production company: Condor
Sound design: Look & Listen
The exclusive 4 minute extended version of the moment 13,500 people sang Hey Jude together in Trafalgar Square. Everyone involved came along thinking they could be dancing – no-one had any idea
Advertising Agency: Saatchi & Saatchi, London, United Kingdom
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Copywriter: Steve Howell
Agency Producer: Ed Sayers
Production Company: Partizan, London
Director: Michael Gracey
Editor: Diesel Schwarze
Post-Production: TBC
Audio Post-Production: 750 MPH
Advertising Agency: Grey Worldwide, Frankfurt, Germany
Creative Director: Tim Jacobs
Art Directors: Katja Klodt-Bussmann, Peter Schönwandt
Copywriter: Christoph Pfeffer
Photographer: Thomas Balzer
Other additional credits: mo postproduction GmbH, Meike Wittenstein
Advertising Agency : Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Garry Simpson
Account Supervisor: Elie Sic-Sic
Advertiser’s Supervisor: Dominique Ditte
Account Manager: Julie Goutheraud
Friends 91,9 FM hosted a unique radio show – whereby listeners could become RJs and host the show from home, by simply dailing in to the station. The intention was to generate enthusiasm and awareness for this show in Calcutta. Gigantic microphones were suspended from atop residential buildings, just outside the windows in the busiest parts of the city. There was a supporting billboard which only amplified the message. Over the next few weeks 5826 listeners called in and the show went on to become a huge hit, increasing channel share considerably. Three of the listeners even realized their dreams of becoming actual RJs.
Advertising Agency: Bates 141, Calcutta, India
Executive Creative Directors: Anurag Hira, Souvik Misra
Creative Director / Copywriter: Arjun Mukherjee
Art Director: Diptanshu Roy
Photographer: Sanjib Ghosh
Advertising Agency: Rivas Herrera/Y&R, Quito, Ecuador
Creative Directors: Marco Salvador, Carlos Mera
Art Director: Marco Salvador
Copywriter: Carlos Mera
Photographer: Marco Andino
The clothes in front of the billboard were constantly “updated” during the campaign period.
Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
Other additional credits: Hedvig Tollefsen
Released: April 2009
Advertising Agency: Loducca, São Paulo, Brazil
Creative Director / Copywriter: Guga Ketzer
Art Director: Cassio Moron
Released: April 2009
