Media establishments received a variety of information on Pantene’s latest products and most recent events in a branded envelope. The string that seals the envelope appears to be coming from the woman’s hair on the flap. To seal or unseal it means putting pressure on the string effectively dramatizing strong hair.
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Creative Director: Supat Wattanakuljarus
Associate Creative Director: Kanny Chan
Art Director: Lee Wee Ping
Copywriter: Angelica Tijam
Retoucher: Lee Kah Men, Studio Rom