Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi
Copywriter: Nick Hine, Chris Garbutt
Photographer: Carioca
WWF: Ambulance, Firemen, Boat
Ralf said,
I usually like the wwf but i really don’t like the way how people who usually help are harmed by this campaign! Bad Idea!
Anne said,
I think these ads are not criticizing the emergency people but us, the rest. because what we do to the planet is as bad as if they had a break instead of helping. interesting. and true. good photography/art direction
Bigger Logo said,
Nice look, weak message.
Benjamin said,
I like idea but the pictures are so fake!
Stuart said,
I love the ad campaign. As the public are becoming immune to messages of crisis of global warming, extinction of species etc… it is a novel way to let the average person identify with the speed and the attention we have to focus on this matter.
Great art direction, photography and photoshop work is fantastic. A memorable campaign by Ogilvy.
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