The goal was to develop a truck design that picks up the idea of the current campaign “Help in a package”. The simulated three-dimensional graphic suggests that there is still room for your help. The truck drive 100.000 km (62.000 Miles) a year, most of it on highways. So the view of the simulated 3-D graphic is perfect for the situation. The truck is on the road since january 2009. Since then it had great exposure in national and local press.

“There’s still room for your help. Help in a package. medeor.de”

Advertising Agency: AUFBRUCH, Duesseldorf, Germany
Art Director: Alexander Gerlings
Copywriter: Frank Hermsen
Retouching: Aleksander Panicz
Photographer: Jörg Schanze
Released: January 2009