At a set time, twice a day, the hands of these clocks mechanisms come together and align to form a sentence, delivering the following message’ Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care.

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Account Management: Raphaël de Andréis, Xavier Royaux, Philippe Brandt, Elodie Andurand
Artist: Nadine Grenier
Outdoor: JCDecaux
Electrics: Labo Prod