The fact is, most Indians don’t grow very tall and height of children is a major concern among parents. The Ogilvy & Mather Mumbai challenge was to communicate and demonstrate a very popular health drink, Bournvita’s growth-inducing properties in an interesting manner.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Abhijit Avasthi
Creative Director: Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth
Copywriter: Sreejith Kodoth
Photographer: Avadhut