Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Advertiser’s Supervisor: Carlos Carvalho
Planner: Marcio Beauclair
Account Manager: Joana Sousa
Account Supervisor: Vera Rhodes
Art Buyer: Sonia Saldanha
Photographer: Krypton Photo (fred Van Zeller)
Parking sensors are a cool feature on a small, compact car like the Honda Jazz. Makes perfect sense to advertise them creatively like that. Luxury cars can be more cutthroat in the advertising world, as evidenced here.
http://www.billboard-outdoor.com/2009/06/17/challenge-accepted/
love it!
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