Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina D’Andrea
Agency Producer: Carla Beltrami
Production Co.: (h)films
Executive Producer: Stella Orsini
Producer: Valentina Mereu
Director: Kasper Wedendahl
DoP: Ramsey Nickell
Editor: Chuck Willis
IKEA: You never know
please said,
What???????
Jaan said,
Okay, the art director was sleeping here…. What are they selling here? I have no idea what the strategy is.
Septerhed said,
Oh I get it…it doesn’t make any sense.
jan said,
Hey overworked people. Here’s what it means:
what you see in a ikea catalog may come true.
advertising agency said,
well now that you say it… it does mean that, but before i read your comment i had absolutely no idea whatsoever… and ad that needs an explanation… i gues not too good.
BF said,
“Hey overworked people. Here’s what it means:
what you see in a ikea catalog may come true.”
I still don’t understand how this commercial says that. Where it says anything about ikea catalog and what the hell is with this cannon guy?
If 95% of us commenting couldn’t understand this ad unless someone could explain then it sucks. It’s like explaining a joke – it won’t be funny anymore.
Howard said,
As creatives in the old days of advertising would’ve said, “That sucked.”
Buzzing Bees said,
Bad, bad, bad indeed. The best Ikea ad ever is allready four years old, but it still cranks me up every time:
http://www.buzzingbees.be/2008/05/30/ikea-start-the-car/
Now that’s a clear message!
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