They were asked to show how MediMax carries Braun PocketGo shavers in an interesting and memorable way. Stickers were positioned on the floors of busses and trams within the joints seperating the cars of each section. When the bus or tram made any changes in direction, the shaver moved up and down wich made the shaver look as if it were shaving the face. This fun and engaging idea increased sales by 17% and created a citywide buzz.

Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officer: Jan Leube
Copywriter: Douglas Tracy
Art Director: Shelley Lui
Account Executive: Steffen Schumann
Account Apprentice: Danae Strauss
Photographer: Ugur Orhanuglu
Editor: Astrid Krause