Advertising Agency: CUMMINSNITRO Brisbane, AUSTRALIA
Merrin Mccormick CumminsNitro Copywriter
Ralph Barnett CumminsNitro Art Director
Cristian Staal CumminsNitro Art Director
Darren Mccoll CumminsNitro National Strategy/Planning Director
Anne-Maree Wilson CumminsNitro Account Director
Edwina Gilmour CumminsNitro Account Director
Nancy Hartley CumminsNitro Creative Director
James Burchill CumminsNitro Creative Director
Jason Kibsgaard CumminsNitro Senior Digital Producer
Adam Ford CumminsNitro Account Director
Matt Farrugia CumminsNitro Senior Digital Producer
Horia Traian CumminsNitro Head Of Technology
Glen Peterson CumminsNitro Senior Developers
Anton Ward CumminsNitro Senior Developers
Advertising Agency: LEO BURNETT BEIRUT, LEBANON
Bechara Mouzannar Leo Burnett Beirut Regional Executive Creative Director
Chermine Assadian Leo Burnett Beirut Creative Director
Tania Saleh Leo Burnett Beirut Art Director
Nayla Baaklini Leo Burnett Beirut Art Director
Reem Kotob Leo Burnett Beirut Art Director
Roula Asmar Leo Burnett Beirut Art Director/Designer
Yasmina Baz Leo Burnett Beirut Art Director
Rana Najjar Leo Burnett Beirut Copywriter
Rana Khoury Leo Burnett Beirut Copywriter
Nada Abi Saleh Leo Burnett Beirut Deupty Md
Dima Kfouri Leo Burnett Beirut Account Executive
Ghada Oueidat The Post Office Director
Ahmad Awad The Post Office Music
Marwan Ziadeh The Post Office Editor
Farah Fayed The Post Office Editor
Advertising Agency: KETCHUM San Francisco, USA
2nd PR/Advertising Agency: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA
Ching-Yee Hu The Häagen-Dazs Brand Brand Manager
Crystal Hubbard The Häagen-Dazs Brand Communications Coordinator
Diane McIntyre The Häagen-Dazs Brand Senior Public Relations Manager
Dori Sera Bailey The Häagen-Dazs Brand Director, Consumer Communications
Josh Gellert The Häagen-Dazs Brand Brand Manager
Katty Pien The Häagen-Dazs Brand Brand Director
Kerry Hopkins The Häagen-Dazs Brand Brand Manager
Tonya Iles The Häagen-Dazs Brand Manager Interactive
Allyson Savage Ketchum Vice President, Group Manager
Anna Tiedeman Irwin Ketchum Account Supervisor
Daniel Acker Ketchum Interactive Specialist
Dave Chapman Ketchum Partner/Director, Ketchum West
Erica Saviano Ketchum Senior Media Specialist
Jean Ziliani Ketchum Vice President, Senior Media Specialist
Jen Parsons Ketchum Media Specialist
Jon Bellinger Ketchum Senior Account Executive/Interactive Strategist
Margo Schneider Ketchum Vice President, Senior Media Specialist
Matt Stearns Ketchum Vice President, Media Strategist
Nick Ragone Ketchum Associate Director
Rita Gorenberg Ketchum Account Executive
Sara Kerns Ketchum Senior Account Executive
Andrew Bancroft Goodby, Silverstein & Partners Copywriter
Asya Soloian Goodby, Silverstein & Partners Creative Coordinator
Brooks Jackson Goodby, Silverstein & Partners Copywriter
Christine Chen Goodby, Silverstein & Partners Deputy Director of Communication Strategy
Corinne Wolford Goodby, Silverstein & Partners Senior Communication Strategist
Cris Logan Goodby, Silverstein & Partners Designer
Dharnesh Kaur Goodby, Silverstein & Partners Communication Strategist
Erin Fromherz Goodby, Silverstein & Partners Account Manager
Hilary Coate Goodby, Silverstein & Partners Senior Broadcast Producer
James Horner Goodby, Silverstein & Partners Executive Broadcast Producer
Jenny Taich Goodby, Silverstein & Partners Senior Print Producer
Jim Elliot Goodby, Silverstein & Partners Group Creative Director
John Thorpe Goodby, Silverstein & Partners Director of Brand Strategy, Associate Partner
Joshua Spanier Goodby, Silverstein & Partners Director of Communication Strategy
Kelsie Van Deman Goodby, Silverstein & Partners Interactive Producer
Leslie Barrett Goodby, Silverstein & Partners Group Account Director
Margaret Johnson Goodby, Silverstein & Partners Art Director
Matt Rivitz Goodby, Silverstein & Partners Copywriter
Mike Geiger Goodby, Silverstein & Partners Director of Interactive Production
Rebecca Stambanis Goodby, Silverstein & Partners Co-Deputy Head of Brand Strategy
Stephanie Charlebois Goodby, Silverstein & Partners Communication Strategist
Tanner Shea Goodby, Silverstein & Partners Art Director
Tyler Magnusson Goodby, Silverstein & Partners Art Director
Advertising Agency: DDB COSTA RICA, San José, COSTA RICA
Creative Credits
Name Company Position
Manuel Travisany Ddb General Creative Director
Carlos Redondo Ddb Art Director
Jose Manuel Chacon Ddb Copywriter
Ariel Arburola Ddb Designer
Esteban Mcclean Ddb Copywriter
David Tencio Omd Media Planning
Aixa Saborio Porter Novelli Public Relations
Brief: To get the most talented DTPer (studio designer) in a highly competitive market where it’s hard to stand out among all the job vacancy ads in this sector. To execute the idea for the same price as a normal ad, but then with a lot of free publicity.
Creative Execution: This creative execution was relevant because DTPers were waiting for the authentic ADOBE CS4 software which was about to be launched. DTPers are working with this software, and therefore this Trojan horse attracted their attention immediately. The design had to look as real as possible. The Box had to look real, but at a second glance it would make you smile. Also the special made programme had to make the DTPer smile.
Creative solution: Infiltrate in companies by delivering a box to the desk of targeted DTPers. The box looked like the new ADOBE CS4 software, but it was a Trojan horse called ABODE CS4, meaning Ad for most Brilliant and Outstanding DTPer Ever. A special courier delivered the packages. Each package contained a DVD and guidebook. The DVD describes the Marketing Agency 2008 and the current vacancy. It includes a software programme we designed so that people could create their own personal letter of application. With one click they could send this letter to 2008. We also designed a special website www.abodecs4.com.
Results: The response of this campaign was overwhelming. We delivered 70 boxes, but received over a 100 applications. The news of our action was spreading everywhere, from our own website www.abodecs4.com to blogs, advertising magazines, computer magazines and even job magazines. We did 20 job interviews and finally we got the guy who was perfect for the job. The box became a product that every DTPer wanted to have. The costs were less than a 1/2 traditional ad in a trade paper (5000 Euro). We got our DTPer and a lot of free publicity for the new company.
Advertising Agency: 2009, Amsterdam
Creative Director Art: Mischa Schreuder
Creative Director Copy: Ramon Stalenhoef
Art Director: Liat Azulay
Copywriter: Jeroen De Korte
Designer: Harm-Jan Van Der Mark, Donnie De Meijer
Technology Director: Remko Postuma
With a debt of $353 million, Yubari City in Hokkaido, Japan, went bankrupt in 2007. Our challenge was to promote Yubari, reenergize its citizens, and help erase the debt burden. Our PR strategy focused on the fact that Yubari boasted the lowest divorce rate in the whole of Japan and as such we created the idea, ‘Yubari, no money but love.’ In expanding this idea we created a couple of loveable, yet slightly ironic characters called ‘Yubari Fusai’. “Fusai” means both “debt” and “married couple” in Japanese. Then we collaborated with the City Government to create a series of schemes positioning the city as a destination for happy couples – one of the many promotional schemes we initiated was the formation of Department of Happily Married Couples issued official Happily Married Certificates. Important to our strategy was the need to be upbeat and positive, protecting the sensitivities of the local residents, ensuring that our efforts didn’t demean them in any way. The idea of “no money but love” was an honest, yet endearing articulation of the situation they faced. Added to which, and in a country obsessed by cute characters such as Hello Kitty, the Yubari Fusai icon, proved to be a potent vehicle in generating WOM, print and broadcast PR.
Advertising Agency: Beacon Communication, Japan
Creative Director: Masato Mitsudera
Art Director: Naoki Nishimura
Account Management: Go Suzuki, Hideki Soraoka, Tomoko Shigetome
PR: Mika Archer
“Awards can’t save our forests. Every year hundreds of PSAs are done for the wrong reasons. Help us create social advertising that actually makes a difference.”
“Weekend Murders. Feature length UK drama, Saturdays 8:30pm on Prime. Summer is a season of volatile TV ratings. How do we promote our show ‘Weekend Murders’ when everyone’s at the beach? We followed them there…and murdered them! Or rather, we gave out pool-of-blood shaped beach towels so that when people lay on them, they looked murdered.”
Advertising Agency: DraftFCB, Auckland, New Zealand
Creative Directors: James Mok, Chris Schofield, Billy McQueen
Art Director: Leisa Wall
Copywriter: Jane Jamieson
Account Director: Jane Wardlaw
Account Manager: Katie Loverich
Production Manager: Mason Clarke
Released: March 2009
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Charles Guillemant
Copywriter: Patrice Lucet
Photographer: Cedric Delsaux
Published: March 2009
The fact is, most Indians don’t grow very tall and height of children is a major concern among parents. The Ogilvy & Mather Mumbai challenge was to communicate and demonstrate a very popular health drink, Bournvita’s growth-inducing properties in an interesting manner.
Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Luc Du Sault
Copywriter: Nicolas Boisvert
Illustrator: Marc Rivest
Photographer: Benoit Camirand
Advertising Agency: Publicis, Milan, Italy
Executive Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Laura Girola
Copywriter: Gaja Manzini
Pgotographer: Luigi Fiano, Vincenzo Gasbarro
Post production: Vincenzo Gasbarro
