Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Director: Guillaume Auboyneau
Art Director: Cedric Quissola
Copywriter: Pierre-Philippe Sardon
Photographer: Romain Laurent
Retoucher: Graziella/Asile
Art Buyer : Sylvie Reveillard
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Director: Guillaume Auboyneau
Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Retoucher: Pierrick/Sparklink
Art buyer : Sylvie Reveillard
“Bad food, bad dog. All the vitamins, all the flavor.”
Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher / Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009
100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator? They devised a warning sign for their client. It was stuck on the Two Oceans Aquarium shark tank and warned of the predators byond this point. However, it was printed “backwards” so that the warning was actually for the sharks. An overwhelming response from international and local visitors to date with international rollout planned.
“Predators beyond this point.”
Advertising Agency: Saatchi & Saatchi Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Jenna MacGillivray
Copywriter: Sammy-Jane Thom
Released: March 2009
Get consumers to walk into Wordsworth Bookstores and not their biggest competitor located in the same shopping mall. Using augmented reality technology, they illustrated how Wordsworth books bring stores to life. After entering a partnership with the iMac store, opposite their client’s store in the mall, they handed out flyers to consumers, wich were “torn out pages” from Wordsworth books, that when held up to the Macs’ webcams became animated. 3-Dimensional depictions of the words. Consumers loved how the page came to life, Wordsworth Books reported increased traffic in their stores for the duration of the promotion.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Jenna MacGillivray
Copywriter: Sammy-Jane Thom
Illustrator: Marlin van Noie
Programmer: Justin Stobbs
Animator: Marlin van Noie
Digital Creative Directors: Alan Cronje , Allan Kent
Released: March 2009
Advertising Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Jacques Jolly
Art Director: Viken Guzel
Copywriter: Charles Lefort
Photographer: Bruno Torres
Production: Frédérique Klore
Art Buying: Isabelle Mocq
“For smoother skin.”
Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Art Director: Claus Collstrup
Copywriter: Mikkel Elung-Jensen
Published: November 2008
Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi, Tim Kitell, Alexander Nowak
Copywriter: Rushir Sachdev
“The new fragrance for wood.”
Advertising Agency: Euro RSCG, South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Illustrator: Clive Kirk
Sexy Clube, one of Brazil’s top adult entertainment websites, wanted customers to renew their annual subscription. They developed a rearview mirror that fits the computer monitors and delivered it to their customers at home. This solved a major issue in their lives: to get gaught when watching adult content. Sexy Clube’s contact center received hundreds of emails with compliments and thankful messages. Besides that, many blogs mentioned this as an innovative way of reaching adult content consumers. The number of resubscribers raised 23% compared to the same month of the year before.
Advertising Agency: DM9DDB, Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriters: David Bessler, Fabio Perazzo
Art Directors: Eduardo Godoy, Marcus Malta
Advertising Agency: BBH, Asia Pacific
Executive Regional Creative Director: Steve Elrick
Creative Director: Todd Waldron
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Illustrator: Tye Sok Kuan
Visualisers: Ken Lee, Heng Loong Loh
Account Management: Frances Great, Lesley-Anne John
Production: Asmanic Yang, D’or Tey
Published: March 2009
To promote the service of a cab company, in bars and clubs. The message they wanted to communicate was have fun but keep in mind the dangers of drunk driving. Making sure that their communication has no impact on liquor sales of the barclub was another challenge. The solution was the “magic mirror” wich hung in rest rooms. It like any ordinary mirror but transformed its image when a person went closer to it. The picture of a person who has met with an accident would appear with the message “take a cab” and the contact number of the cab company.
Advertising Agency: Saatchi & Saatchi, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus, Rishini Jayasinghe
Copywriter: Roshan Quintus
Account Planner: Anoushka Wijesurendra
Photographer: Roshan Quintus
Additional credits: Vidhu Jayawardena, Ruwan Hadinnapola
Released: November 2008
Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Photographer: Joseph Ford (Bodyguard), David Harriman (Wedding)
Published/Released/Aired: April 2009
“The Volvo XC90. With seven seats. Sorry.”
Advertising Agency: Euro RSCG South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Photographer: Clive Stewart
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink
Published: March 2008
