“New Megane Coupe. Everything else seems older.”
Advertising Agency: Publicis Conseil, Paris, France
Art directors: Charles Guillemant, Thomas Chatenay
Copywriter: Patrice Lucet
Photographer: Marc Bardi
Studio: Eye Dream
Renault Megane: Older
pkz said,
bellissima, eh, per carita’.
Ma older proprio nel senso gia’ fatta
please said,
Comments in english please?
steve4mayor said,
UB said,
Thre not the first car manufacturer to show their vehicle through time. I like the concept.
UB said,
*they’re
InuXela said,
New Megane Coupe. Everything else seems much more interesting.
Anna said,
ehm–….. what about the famous BMW commercial (DLV, BBDO, Milan) with the payoff “suddenly everything seems older” ?!…..
so wel…. DONE DONE DONE.
Anna said,
Fred said,
Hey, it’s my city: Lisbon.
Really… it is. Wait to go France! cof…
BKS said,
hehehe this is lisbon, Barraca Theatre in Santos, Ajuda Palace & Baixa…
Paudeoculos said,
Old…BMW did…KIA SOUL did….even my Mother should thought about it….
Boteco Design! » Blog Archive » Renault Mégane: Older said,
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codinedawn said,
Most ads that we see from now on have been ‘done’ repeatedly in the last 100 years. All agencies know that, consumers are getting to know that too. ‘New-based-on-old’ just has to have a special flavour each time to avoid criticism…
I think production in this is really good for a print campaign – but two things that don’t work:
1. People in the 1940′s would have all turned their heads towards the Megane – in the ads the car is ignored, no-ones looking at it!
2. Size-wise the car is pretty small for a DPS, maybe an over-confident approach.
But, overall I really like it
Marcos said,
Done by BMW.
Not similar, not more or less, the exact same concept.
And well know as it was shown on Shots in 1998.
But then, as they say, if it’s more than 10 years old, it’s not a copy, but a “homage”
mahmoud said,
fantastic ads
Campagnes de com' | Renault Mégane, et tout le reste paraît plus vieux | Dyvantity.com said,
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Evgeniy said,
Who knows, what music was inside of black Megan (elder model of Sedan) in advert about survey of clip with 4 guys? They ride it, stop with turn and shoot out. And they turn it out of 3 takes. 3th take – one guy remain inside of car and hear a music. I don’t know what music is it, but I’d like to find it’s title and URL if can.
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