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Sexy Clube: The Don’t Get Caught Mirror

June 9, 2009 at 09:29 · Filed under Ambient/Outdoor/Direct

sexyclube

Sexy Clube, one of Brazil’s top adult entertainment websites, wanted customers to renew their annual subscription. They developed a rearview mirror that fits the computer monitors and delivered it to their customers at home. This solved a major issue in their lives: to get gaught when watching adult content. Sexy Clube’s contact center received hundreds of emails with compliments and thankful messages. Besides that, many blogs mentioned this as an innovative way of reaching adult content consumers. The number of resubscribers raised 23% compared to the same month of the year before.

Advertising Agency: DM9DDB, Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriters: David Bessler, Fabio Perazzo
Art Directors: Eduardo Godoy, Marcus Malta


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Pubblicitario Mascherato said,

June 9, 2009 @ 10:41

interessante, a me tornerebbe utile.
saluti

Making Everything SFW « Tosh.0 Blog said,

June 10, 2009 @ 19:31

[...] Clube, a Brazilian porn site, sent all of their subscribers this rearview mirror to stimulate some publicity. It allows users to see over their shoulder at work as they browse porn (and our [...]

nikgin said,

June 11, 2009 @ 12:23

Excellent! I want it :-)

spencer said,

June 12, 2009 @ 12:19

The problem is that you have “sexy club” written on it, so everybody can see that you have a rear window from a porn site everyday on your computer…

codon blog» Blog Archive » ??????????????????????Sexy Clube: The Don’t Get Caught Mirror said,

June 19, 2009 @ 10:05

[...] Sexy Clube: The Don’t Get Caught Mirror ? ? ?????????????????????????????????? ? ????????w ? ????????????????? ????????????????????? ???????????????? ? ? ?????? ?????????????????????????????????????? ? ???????? Sexy Club????????????????? ? ?????? Advertising Agency: DM9DDB, Brazil Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara Copywriters: David Bessler, Fabio Perazzo Art Directors: Eduardo Godoy, Marcus Malta [...]

joy said,

July 6, 2009 @ 00:51

the problem with this mirror is that if you have a large monitor, people walking towards you from behind will already see the nudity before you can see them in the dinky little mirror.

Livemercial Sarah said,

October 8, 2009 @ 17:05

Definitely an interesting form of advertising, however, I agree that the mirror saying “Sexy Club” on it defeats the purpose all together!

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