Get consumers to walk into Wordsworth Bookstores and not their biggest competitor located in the same shopping mall. Using augmented reality technology, they illustrated how Wordsworth books bring stores to life. After entering a partnership with the iMac store, opposite their client’s store in the mall, they handed out flyers to consumers, wich were “torn out pages” from Wordsworth books, that when held up to the Macs’ webcams became animated. 3-Dimensional depictions of the words. Consumers loved how the page came to life, Wordsworth Books reported increased traffic in their stores for the duration of the promotion.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Jenna MacGillivray
Copywriter: Sammy-Jane Thom
Illustrator: Marlin van Noie
Programmer: Justin Stobbs
Animator: Marlin van Noie
Digital Creative Directors: Alan Cronje , Allan Kent
Released: March 2009