home! mail me! grab RRS 2.0 feed

Wrangler: We are animals

June 25, 2009 at 12:32 · Filed under Print/Poster

FFL0_6645706_34448594A

FFL0_6645706_12657120A

FFL0_6645706_12657124A

FFL0_6645706_34448593A

FFL0_6645706_12657129A

wrangleranimals6

wrangleranimals12

wrangleranimals1

wrangleranimals9

wrangleranimals14

wrangleranimals4

In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. ‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.

Advertising Agency: FRED & FARID, Paris, France
Executive Creative Director: Fred & Farid
Advertiser’s Supervisor: Giorgio Presca
Art Directors: Juliette Lavoix/Pauline De Montferrand
Photographer: Ryan Mcginley


Vote now!

del.icio.us Digg StumbleUpon Technorati

Savepoetry said,

June 25, 2009 @ 14:35

Grand Prix?
Ok, now i’m sure, adv is only a big circus full of clowns…

jorge said,

June 25, 2009 @ 16:33

I didn´t understang… :(

luis said,

June 25, 2009 @ 18:48

how a brand repositioning wins a grand prix? you need to read the creative description in order to understand it. The ads have good art direction but that’s it.

Wrangler Jeans Are Really, Really Fashionable In Europe | Mark Wanczak.com said,

June 25, 2009 @ 21:35

[...] new ad campaign for the denim company sets out to convince Europeans that they’re all animals. Animals who [...]

michael said,

June 26, 2009 @ 17:25

They are really nice but …an award in Cannes??? I think we saw better stuff this year !! maybe it is just me

http://www.thecuriousbrain.com

Francis said,

June 26, 2009 @ 22:34

Cannes lost its credibility this year. This ffestival is fake, corrupted, and dead

Ryan said,

June 27, 2009 @ 00:21

I don’t understand why this is getting such a low rating. I’d say it’s easy to get without the creative description. The tagline’s pretty effective even without the photos, and I like that they kept its typography clean instead of going down the faux-roughness route, which with the photos would just be overkill. And if you have to take anything from the description, it’s that this was designed to be open-ended and evolve. The amount of fun you could get out of a marketing campaign based on something as simple as “We Are Animals” is limitless. I’m not surprised it won awards – as far as fresh starts go, plugging into the growing importance of re-integrating ourselves with nature and the environment, while leaving room for improvement and extended creativity, and having an impact all its own… this is fairly impressive.

oitzarisme » Ryan McGinley - We are animals. said,

July 9, 2009 @ 22:56

[...] via ibealieveinadv.com [...]

RSS feed for comments on this post · TrackBack URI

Leave a Reply