“New Citroen C3 Picasso Spacebox. A compact car never felt so spacious. ”
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Giovanni Porro, Luca Cinquepalmi, Marco Venturelli
Art Director: Luca Cinquepalmi
Copywriter: Marco Venturelli
Photographer: Alberto Callari
Illustrator: Cow Boys Evolution
“Just fun.”
Advertising Agency: Publicis, Frankfurt, Germany
Creative Directors: Stephan Ganser, Jörn Welle
Art Directors: Merlin Kwan, Anne Henkel
Copywriter: Florian Fehre
Illustrator: Anne Henkel
Published: January 2009
Advertising Agency: DDB, London, United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Richard Denney
Copywriter: David Henderson
Production Companies: Gorgeous Enterprises
Director: Chris Palmer
Rupert Smythe
Agency Producer: Richard Chambers
Date of First Publication: July 2009
To meet customer requirements and promote the new PRITT correction tape it was decided to translate the idea into an alternative media, using as its main base competitive advantage: Its durability. That’s why we used the handrails of various shopping centers mimicking the endless correction tape and on the edges of the ladder is the product, simulating that it releases the correction tape. It was accompanied by a copy that read: New PRITT correction tape, more durable.
Advertising Agency: Lowe, Honduras
Creative Directors: Juan Jesus Martinez, Sergio Burgos
Art Directors: Bruno Barbosa Copywriter: Carlos Andino
Photographers: Bruno Barbosa, Paul Carbajal
Additional credits: Paul Carbajal, Lia Zavala, Oscar Ardon
Released: June 2009
Advertising Agency: EURO RSCG, Spain
Creative Director: Germán Silva
Art Director: Jacobo Concejo
Copywriters: Luis Munné, Dani Balbás
Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man’s excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.
Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie
“The quietest cabin in its class.”
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Directors / Copywriters: Prabashan G. Pather, Sanjiv Mistry
Photographer: Guy Neveling
Published: May 2009
Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Vice President: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Frederico Saldanha
Art Director / Illustrator: Guilherme Nobrega
Copywriter: Claudio Lima
Photographer: Flickr (kid’s parents)
At first glance, our diagrams look quite straightforward. But when people look closer, these graphs tell funny and interesting real-life stories. Stories that show your target group why it’s always better to be insured by the DEVK.
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel,
Group Head Creative Director: Timm Weber
Creative Director: Gösta Diehl, Oliver Heidorn
Art Director: Jan Riggert
Copywriter: Tobias Burger
Grafics: Matthias Khaled Baare
Released: 03/2009
“Bose Quiet Comfort. Acoustic noise cancelling headphones.
Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Victor Ng
Art Director: Shawnn Lai
Copywriter: Stephen Kyriakou, Victor Ng
Photographer: Szeling (Shooting Gallery)
Illustrator: Lau (Wishing Well)
Advertising Agency: Bartle Bogle Hegarty, London, United Kingdom
Creative Directors: Rik Brown, Jon Fox
Creative Team: Dan Bailey, Brad Wolff
Director: Guy Manwaring
Account Planner: Dan Hauck
Strategic Planner: Darius Karbassioun
Account Manager: Corina Cuddihy
Business Director: Richard Lawson
Editor: Mark Edinoff
Editing Company: The Quarry
Post Production: Finish
Performer: Killa Kela
Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Piyush Pandey, Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Sukhendu Mukherjee, Partha Chowdhury, Altaf Hossain
Copywriters: Sumanto Chattopadhyay, Koustuv Chatterjee, Uttaran Chaudhuri
Photographer: Sanjib Ghosh
Editor: Mahadev Shi
Released: December 2008
“Change your view. Emirates Holidays.”
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Other additional credits: Media Hub
Released: January 2009
Advertising Agency: DDB, Brasil
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Renata Florio, Rodrigo Almeida
Copywriters: Cristiano Cera, Renata Florio
Art Directors: Cicero Souza, Gilberto Barros, Thiago Arrighi
Photographer: Sergio Prado
Producers: Edson Harada, Nereu Marinho
Art Buyers: Clariana da Costa, Carmen Castillo, Carolina Galastri
Account Supervisors: Andre Silveira, Carolina Porto
Advertiser’s Supervisor: Paulo Donizete
Released: May 2009
Advertising Agency: Gitam BBDO, Israel
Executive Creative Director: Guy Bar
Creative Director: Eran Bar-Yochai
Art Director:Noam Laist
Copywriter: Ronen Levin
