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Huggies: Poopface

Huggies4

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Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Vice President: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Frederico Saldanha
Art Director / Illustrator: Guilherme Nobrega
Copywriter: Claudio Lima
Photographer: Flickr (kid’s parents)


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the curious brain said,

July 29, 2009 @ 14:21

I dont know if i like these or not!! I mean they are some ugly babies taking a crap anytime anywhere…maybe its just me but the leave me completely indifferent !

danvertising said,

July 29, 2009 @ 16:30

This is hilarious

Huggies advertising – Poopface « danvertising – A Marketing and Advertising Blog said,

July 29, 2009 @ 16:41

[...] advertising – Poopface Just a quick hit this morning. I saw these over at I Believe in Advertising and had to post them here for you to see. Apparently, Huggies invited parents to post pictures on [...]

Brendan said,

July 29, 2009 @ 17:32

Pretty ingenious

Lelia Thomas said,

July 29, 2009 @ 17:43

This is very funny advertising, but I’m not sure that it will endear buyers to the brand (not that Huggies needs to do much about that). Buyers tend to enjoy a fantasy in advertising, not a reality, at least somewhat. I think, if I were a parent, I’d prefer the illusion that the cleanup of a crappy diaper would be easier with Huggies, rather than just like all the other brands that can be anywhere at any time. “Being there” doesn’t necessarily indicate superiority.

john said,

July 29, 2009 @ 19:00

Hysterical! Made me laugh!

Lonnie said,

July 29, 2009 @ 20:52

That’s too funny! Thank you for sharing!

Alexander Bickov said,

July 30, 2009 @ 08:53

Nice emoticons :)

Glen said,

July 30, 2009 @ 08:56

I want to say: “Thats moinid!”

liz said,

July 30, 2009 @ 15:06

I don’t particularly like these, but I think it’s strategically a good move for Huggies, at least in the fact that most diaper commercials are the same– cute babies with some mom-type narrator promising that brand X provides better leak protection than anyone, etc. Here Huggies is using humor to connect with diaper-buyers, which is pretty unique in this category.

Huggies: Poopface | SAMIEI SOLUTIONS said,

July 31, 2009 @ 00:25

[...] here:  Hug­gies: Poopface VN:F [1.5.7_846]please wait…Rat­ing: 0.0/10 (0 votes cast)VN:F [1.5.7_846]Rat­ing: 0 (from [...]

??? » Huggies(??)?????:Poopface said,

August 28, 2009 @ 17:21

[...] [via] ??: ???? ??: ????, ???? ??????????????2009/08/21 — ????(???)??(toilet signs) (1)2009/04/30 — Margot Knight????????? (7)2009/04/21 — ????????(Banana is Man) (4)2009/03/10 — ?????? (5)2009/02/09 — ???????? (7)2008/12/26 — ???,????? (6) ?? (0) Trackbacks (0) ???? Trackback [...]

Nour shahine said,

February 8, 2011 @ 18:29

Question this sight and you will see why they are fuglly combination of funny and ugly

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