Advertising Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar
Published: August 2009
Land Rover Navigator: iPhone application
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Fails. Land Rover tries to be funny. | davaidavai.com said,
[...] This iPhone app definitely belongs to this category: A Land Rover iPhone app which works like a navigation application but instead of showing you ‘how to drive over the road it draws a straight line between you and your destination’ (yeah, I got it…Land Rover, right?) Plus you can take a look at various Land Rover models. Wow! What’s that supposed to be? A senseless waste of iPhone space? Or a helpless try to win a Cannes Lion? Whatever: Fail. (via Ibelieveinadv) [...]
danvertising said,
This is an awesome ad, did they actually develop a little ‘fake’ app for the iPhone for this? Very cool if they did.
tony jones said,
Cute, but the usual claim that others have made for years from Jeep driving up the side of buildings to now Land Rover making stupid claims.
I think Land Rover should show us as opposed to pretending their trucks can do anything but drive to a cocktail party.
Memo said,
Digital by people who don’t get it. The straight line will neither wow people nor is it useful; it’s simply “on brand”.
Rey said,
Expected. Not sure people are into downloading a free iPhone ad.
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