Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Art Director: Anthony Tham
Producer: Iskandar Abdul Kader
Photographer: Shooting Gallery/Wishing Well
Mattel Matchbox: Chopper, Jet, Tank,
Aero Windwalker said,
This AD is terrible. Kids should never use matchbox!
Rami said,
The real hypocrisy lies in the attitude some people have in north america and Europe towards middle eastern people (ex. Palestinians in Gaza) that take photos of children with toy guns and yet this company is advertising the exact same thing (albeit on a much more lethal scale) and we are supposed to think its cute. Cognitive dissonance anyone?
chris said,
this is the worst ad i’ve ever seen!
Seb said,
Looks like a fake campaign made by adbusters.
Incredibly stupid O&M.
eran said,
I think this creative team has a highly developed artistic sense. They seem fully aware of the sarcastic and provocative nature of the work. The fact that these are ads- and not pieces hanging in a gallery – is what makes us cringe.
Seb said,
… agree.
But I dont think, that children have the ability to see the the sarcastic and provocative idea behind the adds…
Dale said,
I’ve never seen a campaign for Matchbox before.
joy said,
disgusting.
Matchbox Dreamin | eastcoastcrown said,
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Shame Budget said,
Stupid, never should see that again
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