Advertising Agency: GITAM/BBDO, Israel
chief Creative Director: Guy Bar
Creative Director: Eran Bar-Yohai
Art Director: Hadas Liwer
Copywriter: Yohai Asher
Production: Daniel Eshel, Noga Sagi
Illustrator: Alex Melik Adamov-OMG Art
Released: July 2009
very cool from the standpoint of medium usage, but gross if you consider just how oozy & icky it makes the gum look! lol
the sticker on the pavement is good…simple & effective. i still find it gross but i’m sure the ooziness is actually part of the appeal….*wrong target audience* 
FAKE FAKE FAKE. Where are the shadows???????
Shadows? It’s a sticker!
Done already, and done better.
http://www.ibelieveinadv.com/2009/01/rimmel-quick-dry-nail-polish-eye-catching-sculptures/
The sticker idea, is not pretty bad but people may mistaken with dirt. Probably must find better way to explore get a people attention.
The second one is ugly.
[...] I Believe in Advertising Translate to EnglishSHARETHIS.addEntry({ title: "Orbit og Hubba Bubba – Outdoor", url: [...]
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