Canal+: No disturbing breakes

July 20, 2009 at 09:20 · Filed under Print

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Art Director: Gustav Egerstedt
Copywriter: Adam KerjD

Fischer: Space Pens

July 20, 2009 at 09:13 · Filed under Print

Advertising Agency: Kastner & Partners, Sydney, Australia
Executive Creative Director: Darryn Devlin
Art Directors: Dan Foster, Darryn Devlin
Copywriters: Dan Foster, Darryn Devlin
Photographer: Sean Izzard
Retoucher: Cream

MTV EXIT Foundation/The Killers: Goodnight, travel well

July 18, 2009 at 12:32 · Filed under Film

Advertising Agency: Colman Rasic Carrasco, Sydney, Australia
Production Company: Annonymous Content, Los Angeles
Director(s): David Slade
Creatives: Jo Willems (DoP)
Dejan Rasic, Rebecca Carrasco (Executive Creative Director)
Rebecca Carrasco, Dejan Rasic (Creative)
Gary Knight, Peep Show New York (Editor)
Rene Shalala (Agency Producer)
Andy Traines (Executive Producer)
Hans Ritter (Producer)
Artist: The Killers
Music Consultancy: Huge Music UK
Account Director: Ben Colman

Amnesty International Portugal: Report it

July 17, 2009 at 10:24 · Filed under Ambient/Outdoor/Direct

They took the gaps through wich sound passes in a building to highlight that in most cases of domestic violence noises are the main warning signs. Those who hear and report them can save lives.

Advertising Agency: TBWA\Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Hellington Vieira

Ministry Of Sound, James Palumbo: Tomas Book

July 16, 2009 at 11:56 · Filed under Film

Mainframe has animated three virals to promote Tomas, a unique book written by Ministry of Sound co-founder, James Palumbo, which aggressively challenges the present financial turmoil’s moral corruption. The virals bring the book to life by animating its controversial illustrations and are being seeded across sites such as Kontraband and Daily Mash from 10th July 2009. Mainframe worked with London Agency, Baby who were responsible for the design of the book and overall creative campaign, to realise the virals. They were supplied single frame illustrations that were created for the book itself by Breed London’s Neal Murren. Mainframe then had to turn each still into a one-minute animation. Mark Warrington, Mainframe’s director and animator, addressed the challenge of turning one still into an on-the-move sequence by deconstructing each still into its component parts in order to create backgrounds and other elements that could be extended over a timeframe. Mark additionally created new backgrounds and elements, whilst staying true to the book’s original illustration style and narrative, to make the final scenes more dramatic. In total, the project required just under three months of After Effects work.

Advertising Agency: Baby, London, United Kingdom
Illustrator: Neal Murren @ Breed London
Production: Mainframe
Mainframe Producers: Adam Jenns, Emma Phillips
Mainframe Director: Mark Warrington
Sound Design: SNK Media (Seb Juviler, Kayvan Moghaddassi)

Terminix: Roach, Sawdust House

July 16, 2009 at 09:59 · Filed under Ambient/Outdoor/Direct

Advertising Agency: Publicis, Dallas, USA
Creative Directors: Pete Voehringer, Steve Grimes
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: Scott Harben
Executive Creative Director: Shon Rathbone
GCD: Julial Melle

Evian: Rollerbabies

July 15, 2009 at 21:04 · Filed under Film

Teasers and making of videos: http://www.evianliveyoung.com/babies/

The Skating Babies campaign was developed at BETC Euro RSCG, Paris, by global creative director Rémi Babinet, art director Agnès Cavard, assistant art direector Gregory Ferembach, copywriter Valérie Chidlovsky, music supervisor Christophe Caurret.

The Web component was developed at BETC 4D by agency account managers Olivier Vigneaux and David Roux, creative director Vincent Vella, art director David Tamayo, copywriter Pierre Duquesnoy, community manager Alexis Thobellem.

Filming was shot in Melbourne by director Michael Gracey via Partizan with directors of photography Alex Barber and Greg Fraser, executive producer Jaques Etienne Stein, and producer Fabrice Brovelli. A total of 134 babies were filmed at Pinewood Studios, UK to provide the post production team material to integrate with computer generated babies. A professional skater was filmed performing a range of moves, once again to be replicated by the post production team.

Visual effects were developed at The Moving Picture Company, London. MPC created fully CG baby bodies and carried out extensive live action head replacement and compositing as well as large scale digital matte paintings to extend the park environment for the TV and online campaigns. The MPC team members were executive post producer Vittorio Giannini, post supervisor Rahel Makonnen, post producer Paul Branch, VFX supervisors Dean Robinson and Ludo Fealy, 3D VFX Team James Bailey, Anthony Bloor, Ross Denner, Ali Dixon, Daniel Elliott, Ahmed Gharraph, Andreas Graichen, Lewis Guarniere, Mark Harrison, Robert Hesketh, Jake Mengers, Alexandre Millet, Jorge Montiel, Jordi Onate, Vicky Osborn, Emanuele Pavarotti, Simon Payne, Dean Robinson, Wayne Simmons, Charlotte Tyson, Grant Walker, 2D VFX team Dan Adams, Chrys Aldred, Mark Beardall, Mike Brazelton, Kelly Bruce, Stuart Bullen, Hayley Collins, Miodrag Colombo, Ludo Fealy, Olivier Jezequel, Vaibhav Marathe, Alasdair McNeill, Mikael Pettersson, Yourick Van Impe, colorists Paul Harrison and Jean-Clement Soret. Editor was Ben Harrex at Final Cut.

Advertising Agency: BETC Euro RSCG, Paris, France
Founder of BETC Euro RSCG and Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: Valérie Chidlovsky
Agency Account Management: Marielle Durandet / Dominique Verot
Catherine Clément / Marie-Josée Cadorette
Media Strategy Manager: Martine Picard
Web: BETC 4D
Agency Account Management: Olivier Vigneaux / David Roux
Creative Director: Vincent Vella
Art Director: David Tamayo
Copywriter: Pierre Duquesnoy
Community Management: Alexis Thobellem
TV Producer: Fabrice Brovelli
Music Supervisor: Christophe Caurret
Music: BETC Music
Production Company: Partizan
Director: Michael Gracey
Music & Artist: Rapper’s Delight by Dan the Automator

Loctite Super Attack: Chain

July 15, 2009 at 11:14 · Filed under Print

Advertising Agency: DDB, Milan, Italy
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Creative Director: Vicky Gitto
Photographer: FM Photographers

Mebucaine: Mouth of Horrors, Frog Throat, Little Hoarse, Tight-Throat Tammy

July 14, 2009 at 13:33 · Filed under Print

Advertising Agency: Saatchi & Saatchi, Cape Town / Geneva
Executive Creative Director: John Pallant
Creative Director: Anton Crone
Art Director: Larissa Elliott
Copywriter: Alice Gnodde
Illustrator: Am I Collective
Photographer: Jillian Lochner
Published: April 2009

GCAP: Press the 8

July 13, 2009 at 19:42 · Filed under Print

“Against poverty press the 8. Push G8 leaders to take action against poverty.”

Advertising Agency: Grey, Milan, Italy
Creative Director: Francesco Emiliani
Head of art: Francesco Fallisi
Art Director: Letizia Bozzolini
Copywriter: Francesca Andriani
Illustrator: Paolo Rui
Art buyer: Virginia Salvucci
Account supervisor: Emanuela Carnaghi
Published: June 2009

Spanish Red Cross: Water, Terrace, Child

July 13, 2009 at 14:24 · Filed under Print

“Perhaps you can’t see us, but we are there.”

Advertising Agency: Publicis Dialog, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriter: Alfonso Cuenca
Chief Creative Officer: Arturo Lopez
Published: November 2008

Derek Royer: Business card

July 13, 2009 at 12:12 · Filed under Ambient/Outdoor/Direct

Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Israel Diaz
Art Director: Paul Giannetta
Copywriter: Sean Barlow
Photographer: Mark Zibert
Released: February 2009

Unicef / Tap Project: Dirty water

July 13, 2009 at 12:11 · Filed under Ambient/Outdoor/Direct

“Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn’t drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org. Just a dollar provides a child with 40 days of clean drinking water.”

Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriters: Beto Arévalo, Dámaso Crespo
Art Directors: Dámaso Crespo, Beto Arévalo
Photographers: Dámaso Crespo, Gustavo Villanueva
Producer: Daniel Luna, Anne Rodriguez
Editor: James Long from Proton
Post-production supervisor: Keith Olwell from Proton
Videographer: Edgar Andrade
Group Account Director: Melissa Ebanks
Account Executives: Ismael Leon, Angela Carrasco
Released: March 2009

Gilde: Crazy woman BBQ trick

July 13, 2009 at 12:10 · Filed under Film

Advertising Agency: Bates United, Oslo, Norway
Art Director: Lars Holt
Copywriter: Petter Andersen
Account director: Paul Rigault
Production company: Flodell Film Stockholm
Director: Tomas Jonsgarden
Producer: Magnus Akerstedt
DOP: Goran Hallberg
Post: The Chimney Pot, Oslo

Soleterre: Spit up

July 13, 2009 at 09:40 · Filed under Print

“All children should be allowed to be children.”

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Stefano Carli Ballola
Copywriter: Cristiano Tonnarelli
Photographer: Zona 13