The Skating Babies campaign was developed at BETC Euro RSCG, Paris, by global creative director Rémi Babinet, art director Agnès Cavard, assistant art direector Gregory Ferembach, copywriter Valérie Chidlovsky, music supervisor Christophe Caurret.
The Web component was developed at BETC 4D by agency account managers Olivier Vigneaux and David Roux, creative director Vincent Vella, art director David Tamayo, copywriter Pierre Duquesnoy, community manager Alexis Thobellem.
Filming was shot in Melbourne by director Michael Gracey via Partizan with directors of photography Alex Barber and Greg Fraser, executive producer Jaques Etienne Stein, and producer Fabrice Brovelli. A total of 134 babies were filmed at Pinewood Studios, UK to provide the post production team material to integrate with computer generated babies. A professional skater was filmed performing a range of moves, once again to be replicated by the post production team.
Visual effects were developed at The Moving Picture Company, London. MPC created fully CG baby bodies and carried out extensive live action head replacement and compositing as well as large scale digital matte paintings to extend the park environment for the TV and online campaigns. The MPC team members were executive post producer Vittorio Giannini, post supervisor Rahel Makonnen, post producer Paul Branch, VFX supervisors Dean Robinson and Ludo Fealy, 3D VFX Team James Bailey, Anthony Bloor, Ross Denner, Ali Dixon, Daniel Elliott, Ahmed Gharraph, Andreas Graichen, Lewis Guarniere, Mark Harrison, Robert Hesketh, Jake Mengers, Alexandre Millet, Jorge Montiel, Jordi Onate, Vicky Osborn, Emanuele Pavarotti, Simon Payne, Dean Robinson, Wayne Simmons, Charlotte Tyson, Grant Walker, 2D VFX team Dan Adams, Chrys Aldred, Mark Beardall, Mike Brazelton, Kelly Bruce, Stuart Bullen, Hayley Collins, Miodrag Colombo, Ludo Fealy, Olivier Jezequel, Vaibhav Marathe, Alasdair McNeill, Mikael Pettersson, Yourick Van Impe, colorists Paul Harrison and Jean-Clement Soret. Editor was Ben Harrex at Final Cut.
Advertising Agency: BETC Euro RSCG, Paris, France
Founder of BETC Euro RSCG and Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: Valérie Chidlovsky
Agency Account Management: Marielle Durandet / Dominique Verot
Catherine Clément / Marie-Josée Cadorette
Media Strategy Manager: Martine Picard
Web: BETC 4D
Agency Account Management: Olivier Vigneaux / David Roux
Creative Director: Vincent Vella
Art Director: David Tamayo
Copywriter: Pierre Duquesnoy
Community Management: Alexis Thobellem
TV Producer: Fabrice Brovelli
Music Supervisor: Christophe Caurret
Music: BETC Music
Production Company: Partizan
Director: Michael Gracey
Music & Artist: Rapper’s Delight by Dan the Automator
Advertising Agency: Saatchi & Saatchi, Cape Town / Geneva
Executive Creative Director: John Pallant
Creative Director: Anton Crone
Art Director: Larissa Elliott
Copywriter: Alice Gnodde
Illustrator: Am I Collective
Photographer: Jillian Lochner
Published: April 2009
“Against poverty press the 8. Push G8 leaders to take action against poverty.”
Advertising Agency: Grey, Milan, Italy
Creative Director: Francesco Emiliani
Head of art: Francesco Fallisi
Art Director: Letizia Bozzolini
Copywriter: Francesca Andriani
Illustrator: Paolo Rui
Art buyer: Virginia Salvucci
Account supervisor: Emanuela Carnaghi
Published: June 2009
Advertising Agency: Publicis Dialog, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriter: Alfonso Cuenca
Chief Creative Officer: Arturo Lopez
Published: November 2008
Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.
Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Israel Diaz
Art Director: Paul Giannetta
Copywriter: Sean Barlow
Photographer: Mark Zibert
Released: February 2009
“Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn’t drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org. Just a dollar provides a child with 40 days of clean drinking water.”
Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriters: Beto Arévalo, Dámaso Crespo
Art Directors: Dámaso Crespo, Beto Arévalo
Photographers: Dámaso Crespo, Gustavo Villanueva
Producer: Daniel Luna, Anne Rodriguez
Editor: James Long from Proton
Post-production supervisor: Keith Olwell from Proton
Videographer: Edgar Andrade
Group Account Director: Melissa Ebanks
Account Executives: Ismael Leon, Angela Carrasco
Released: March 2009
Advertising Agency: Bates United, Oslo, Norway
Art Director: Lars Holt
Copywriter: Petter Andersen
Account director: Paul Rigault
Production company: Flodell Film Stockholm
Director: Tomas Jonsgarden
Producer: Magnus Akerstedt
DOP: Goran Hallberg
Post: The Chimney Pot, Oslo
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Illustrator: Mohsen Mahbob
Additional credits: Media Hub
Released: January 2009
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Director: Paolo Ameli
Production Company: New Partners
Aired: January 2009
Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Art Director: Anthony Tham
Producer: Iskandar Abdul Kader
Photographer: Shooting Gallery/Wishing Well
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Art Director: Pete Becker
Copywriter: Nigel Dawson
Editor: Drew Thompson
Agency Producer: Jess Smith
Production Company: Soma Films
Director: Sean Meehan
“See what’s really there. Fiat Stilo with Xenon headlights.”
Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fabio Nagano
Published: June 2009
