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Random House: Girlfriend – Man Trap

randomhouse_man_trap

Girlfriend. Random house has published a step-by-step guide that helps you get the man you want – 150 ideas for dates, conversation and fun. You can diet, wax and workout. You can be the perfect date. You can learn all about how men work, what they are looking for in a relationship, and how to make sure the man you want sees you. Or, you could just trap the guy using a sixpack of beer as bait.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Nick Worthington – Executive Creative Director
Jonathan McMahon – Copywriter / Art Director
Lisa Fedyszyn – Art Director / Copywriter
Kevin Hyde _ Retoucher
Gabrielle Buckle – Agency Producer
Account Executive: Krystel Houghton
Account Director: Scott Coldham


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liz said,

July 21, 2009 @ 16:07

I wish the image was big enough so that I could read the “instructions”. This idea seems funny, but a little demeaning.

Joanne Faith » Blog Archive » Link Cocktail! (week ending 26th July) said,

July 26, 2009 @ 15:58

[...] love clever and creative advertising, this cheeky gurilla marketing tactic involves a giant box in which to [...]

Como conseguir novio said,

November 10, 2009 @ 07:33

[...] La publicidad se llama “Man Trap” y la vi en I Believe in Advertising. [...]

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