Advertising Agency: Colenso BBDO, Auckland, New Zealand
Photographer: Steven Boniface
Executive Creative Director: Nick Worthington
Art Director: Emmanuel Bougneres
Copywriter: Nick Worthington
Agency Producer: Paul Courtney
Producer: Rollercoaster Design
Account Director: Scott Coldham
Senior Account Manager: Janelle Van Wonderen
absolutely great idea. much better than crash tv videos or billboards photos
ok i love the idea but scary as hell imagine driving by at night!!
Brilliant idea, but a slight worry that people will take their eyes of the road to stare at it…
However, perhaps the best thing about the campaign is the publicity it is generating, am sure people will still be watching that youtube video long after the billboard has been taken down.
[...] found at ibelieveinadv.com [...]
[...] found at ibelieveinadv.com [...]
E in Italia invece c’è Montano che dovrebbe farmi rallentare…
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Colenso BBDO doing it again, creating great creative that is demonstrably effective [or at least they endeavor to show that it is - it's cool to occasionally see the buzz an execution generates]. Agency.Asia site http://bit.ly/KgTJt has a pretty interesting interview on their Yellow Pages campaign.
[...] found at ibelieveinadv.com [...]
as made car accident perfectly…
idiot ads
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emm.. interesting style )
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Stunning, I didn’t know about that up to now. Thanx.
I love your article. It is very inspirational.
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