Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Jake Bester
Advertiser’s Supervisor: Ryan Searle
Account Manager: Greg Tebbutt
Account Supervisor: Andrew Watson
Art Buyer: Merle Bennett
Art Director: Wallace Seggie
Photographer: Guy Neveling
This one doesn’t really jump out at me, what is the message Ogilvy is trying to get across?
Yeah… it’s not very clear. I can only suggest they are highlighting the car’s great speed… the kids are hesitant to get their ball back even though the car isn’t in the distance at all. Any other ideas?
It is just funny. (customer’s position)
I agree, apparently the kids dont want to go for the soccer ball cause a VW car could hit them. I thinks its a poor ad cause its not clear the idea.
I agree. Plus it does not make sense because if the car is driven in speed limit, they should not be afraid.
So the message is, a VM car is too hard to be driven in speed limit.
Well, I guess a Golf Warning sign, or a No Limit sign with both sides of the road visible would work better… Maybe even a small dot on the horizon making a dust cloud.
It needed work.
Here’s another one. Maybe those kids are trying to stop a vw r32 because it’s to fast, so this is the only way to get a look… Ads with a maybe or a guess are never good.
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