The tsunami killed 100 times more people than 9/11.
The planet is brutally powerful. Respect it. Preserve it. www.wwf.org
Advertising Agency: DDB, Brasil
Executive Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriter: Adriano Matos, Rodolfo Sampaio
Art Director: Guilherme Jahara
Photographer: Getty Images
Illustrator: Big Studios
Art Buyer: Carmen Castillo, Carolina Galastri, Clariana da Costa
Account Supervisor: Alcir Gomes Leite, Ana Paula Grassmann
Advertiser’s Supervisor: Heloisa Helena de Oliveira
Producer: Nereu Marinho, Edson Harada
Date of 1st Appearance: 05/02/2009
“Dog’s Life” is a TV commercial for Amnesty International, about how fast the social injustice is growing in Europe (and Portugal, to be more specific). With the economic crisis and with so many people loosing their jobs, everyone – politics, journalists, NGS, society in general – should discuss this issue very seriously. Portuguese Hollywood star Joaquim de Almeida (“24”, “Desperado”, “Clear and Present Danger”), was very touched by the project and agreed to do all the voice over in the spot. One last note: the dog that appears on the spot is a canine star, one of the most requested “animal actors” in Europe, and was flown specially to take part in the spot.
Advertising Agency: Fuel, Lisbon, Portugal
Creative Director: Marcelo Lourenço/Pedro Bexiga
Art Director: Pedro Bexiga
Copywriter: Marcelo Lourenço
Director: Rita Nunes
Dop: André Schankovsky
Art Director: Artur Pinheiro
Stylling: Carlos Soares
Make-Up: Rosarinho
Dog: Zooco
Tv Producer: Miguel Barbosa
Accounts: Sergio Resende/Joana Gomes Pedro
Sound: Indigo
Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season tickets (an entire year’s supply). One side of the ticket was a regular season ticket, while the other side looked like human teeth. Whenever a passenger got on the bus, the driver punched the ticket thus creating a hole in the “tooth”. Over 600,000 people were exposed to the creation of the hole and to the message: “Elmex – Helps prevent cavities”.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Published: July 2009
Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriter: Anja Schachheim
Illustrator: Franz Steiner
Photographers: Franz Steiner, Rainer Behrens
Print production: Peter Engel, Noyan Özok
Post Production: Blutsbrüder Design
Published: July 2009
“Imagine a world without war. Walk for it. The worldmarch.org”
Advertising Agency: JWT Delvico, Madrid, Spain
Creative Director: miguel bemfica
Art Director: Iván de Dios
Copywriter: Alberto Espeja
Photograper: Gonzalo Puertas
Aired: July 2009
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Lee Griffin
Retoucher: Danny Joslyn
Copywriter: Matt Gray
Account manager: Toni Ambler
These ads were created to celebrate the polar bears long awaited return to the Toronto Zoo. Icons synonymous with the city come together to create the bears’ shape.
Advertising Agency: Lowe Roche, Canada
Creative Director: Christina Yu
Art Director: Stephanie Yung
Copywriter: Daniel Bonder
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Art Director: Mark Norcutt
Copy Writer: Laurence Quinn
TV Producer: Doug Wade
Planner (creative agency): Orlando Hooper-Greenhill
Global Director in Charge: Joseph Petyan
Account Director: Tanya Hamilton-Smith
Media agency: Mindshare
Media planner: Alan Weetch
Production Company: HLA, London
Director: Simon Ratigan
Producer: Mike Wells
Production Manager: Daniel Carter
Production Assistant: Melissa Fallon
DOP: Jan Richter-Friis
Editing House: The Quarry, London
Editor: Bruce Townend
Post Production: MPC, London
Sound: 750mph, London
Advertising Agency: TEQUILA\\WHYBIN\\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Directors: Ryan Foster, Andy Foxlee
Copywriters: Ryan Foster, Andy Foxlee
Photographer: Erik Johansson alltelleringet.com
Retoucher: Erik Johansson alltelleringet.com
Typographer: Chris Mawson
TequilaWhybin TBWA Sydney promote the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra.
Advertising Agency: TEQUILA\\WHYBIN\\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig
Producer: Jessie Williams
Photographer: Josh Evans
Retoucher: Chris Mawson
Advertising Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Eran Bar Yochai
Art Director: Kamil Mekhty
Copywriter: Yaniv Sahar
Published: August 2009
The brief was to create a donation box which calls out to the society the very problem this country is unknowingly facing. The challenge and objective was to get attention from the target consumer. Using the display of a boy making a donation box, placing the display on a pedestrian in front of the school. What is currently going on in this society which few people acknowledge is that over 100.000 youngsters in Thailand have no access to schooling education. Many of them are homeless, risking their youths on the streets. Even the cheapest government school is unaffordable. What prevents these poor children from their opportunity to go to school… is not the school fence, but the unimaginable gap of the country economy, wich dead locks them from their promising future. If every bath donated into the box means a key to unlock the door to their education, a social-wide acknowledgement may help these less-opportunity young from their unpromising future.
“The longer a child with autism goes without help, the harder they are to reach.”
Advertising Agency: CHI & Partners, London, UK
Creative Director: Ewan Paterson
Art Directors / Copywriters: Alan Cinnamond, Sandy Cinnamond
Photographer: Tim McPherson
Typographer / Designer: Craig Ward
Published: August 2009
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Dana Aires
Production Company: Giant Films
Director: Bruno Bossi
Music + Sound Production: Theo Crous
Post production: Blackginger
Agency Producer: Katherine Tripp
Producer: Kirsten Clarence
The RoyalTea Tea bags designed by German design company Donkey Products. You can have a “TeaParty” with you favorite characters or strippers with the RoyalTea, DemocraTea and StripTea sets. Each one has five tea bag sachets.
