In order to promote the April issue of Car Magazine, which features an in depth guide to this year’s Formula One season, Ogilvy Cape Town gave stationary drivers a true F1 experience. F1-style lollipop men stood at traffic lights and dropped their lollipop signs in front of cars as they stopped.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Art Director: Matthew Pullen
Copywriter: Craig Ross