Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie
Released: April 2009
Elm Grove Police Department: Slower is better
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Amigo Invisible said,
I like the idea of giving the speed meters a new context, but what if you are following the 25 km/hr. speed limit? Does that still mean you’ll spend 25 days in the hospital?
The best one is the “chance of crash.” Even if the speed/chance-of-crash relationship may not be entirely correct from a statistical standpoint (I’m assuming), it makes more sense and has more credibility than the other two executions, which are too exxaggerated to be regarded seriously.
Amigo Invisible said,
I like the idea of giving the speed meters a new context, but what if you are following the 25 km/hr. speed limit? Does that still mean you’ll spend 25 days in the hospital?
The best one is the “chance of crash.” Even if the speed/chance-of-crash relationship may not be entirely correct from a statistical standpoint (I’m assuming), it makes more sense and has more credibility than the other two executions, which are too exxaggerated to be regarded seriously.
akrokdesign said,
yes, “chance of crash” it the better one.
Nancy @ Attack! Marketing said,
This is a clever concept! Cramer-Krasselt did a great job conveying the message I’m sure the Elm Grove Police Dept. wanted.
The campaign clearly states the consequences reckless driving brings and has drivers looking in a different light. It’s not just that you’re going over the speed limit, you’re actually putting your life as well as others’ lives at risk when you do so. I think many motorists tend to forget this when they disregard street signs while in a rush to get somewhere.
Same as Amigo Invisible said, I wonder if the sign reads 0 when the motorist drives the fixed speed limit. Hopefully the drivers weren’t too busy reading the posts while passing by either, but innovative concept nonetheless!
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foster said,
that’s ridiculous
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volvidejapon said,
Amigo invisible: when you pass at 25 mph, the sign show 0 day in hospital bed.
Brilliant.
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