Comments on: Elm Grove Police Department: Slower is better

By: Elm Grove PD // Slow down | Marketing Alternatif

Elm Grove PD // Slow down | Marketing Alternatif — Mon, 27 Jun 2011 11:21:15 +0000

[...] Via Par Laurent Valembert le 3 septembre 2009 Affichage alternatif / XXL 2 COMMENTAIRES [...]

By: volvidejapon

volvidejapon — Sun, 20 Sep 2009 15:37:35 +0000

Amigo invisible: when you pass at 25 mph, the sign show 0 day in hospital bed.

Brilliant.

By: Elm Grove PD // Slow down | MKT planet - News Web Marketing - Nouvelles Technologies

Thu, 10 Sep 2009 19:25:31 +0000

[...] Via Voir la source de l'article Elm Grove PD // Slow down | Marketing Alternatif.comArticles associés:T-Mobile // Life’s for Sharing [...]

By: Sicurezza stradale: segnaletica e video-spot cruenti funzionano : Giornalettismo

Sicurezza stradale: segnaletica e video-spot cruenti funzionano : Giornalettismo — Tue, 08 Sep 2009 11:57:18 +0000

[...] cartelli stradali hanno invaso le vie del Milwaukee (Wisconsin) in questi ultimi mesi: si tratta di segnali stradali limitatori di velocità che, oltre [...]

By: foster

foster — Thu, 13 Aug 2009 14:38:34 +0000

that’s ridiculous

By: Autovelox previdenti in Wisconsin | Marketing Non Convenzionale - Ninja Marketing

Thu, 06 Aug 2009 16:31:55 +0000

[...] qui Se ti è piaciuto il post, ci fa piacere se lo condividi… Life is for Sharing! [...]

By: Nancy @ Attack! Marketing

Nancy @ Attack! Marketing — Wed, 05 Aug 2009 21:00:01 +0000

This is a clever concept! Cramer-Krasselt did a great job conveying the message I’m sure the Elm Grove Police Dept. wanted.

The campaign clearly states the consequences reckless driving brings and has drivers looking in a different light. It’s not just that you’re going over the speed limit, you’re actually putting your life as well as others’ lives at risk when you do so. I think many motorists tend to forget this when they disregard street signs while in a rush to get somewhere.

Same as Amigo Invisible said, I wonder if the sign reads 0 when the motorist drives the fixed speed limit. Hopefully the drivers weren’t too busy reading the posts while passing by either, but innovative concept nonetheless!

By: akrokdesign

akrokdesign — Wed, 05 Aug 2009 08:43:57 +0000

yes, “chance of crash” it the better one.

By: Amigo Invisible

Amigo Invisible — Mon, 03 Aug 2009 14:05:48 +0000

I like the idea of giving the speed meters a new context, but what if you are following the 25 km/hr. speed limit? Does that still mean you’ll spend 25 days in the hospital?

The best one is the “chance of crash.” Even if the speed/chance-of-crash relationship may not be entirely correct from a statistical standpoint (I’m assuming), it makes more sense and has more credibility than the other two executions, which are too exxaggerated to be regarded seriously.

By: Amigo Invisible

Amigo Invisible — Mon, 03 Aug 2009 14:05:48 +0000

I like the idea of giving the speed meters a new context, but what if you are following the 25 km/hr. speed limit? Does that still mean you’ll spend 25 days in the hospital?