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Maximum Ride: Kids who can fly

August 18, 2009 at 10:33 · Filed under Ambient/Outdoor/Direct

maximumridefly

Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood


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Leonard Ritter said,

August 18, 2009 @ 13:44

Although the ad has been skilfully crafted, the whole idea sounds horrible. Suggesting that kids can fly if they only jump from a building? Why don’t they check it out and take off the ground first?

Maximum Ride: Kids Who Can Fly | Work / Play / Create :: Brandon Moller said,

August 19, 2009 @ 20:31

[...] Maximum Ride is a series of books about a group of children who can fly. To promote the latest book, a large ground decal that showed what it was like to stand on the edge of a building and jump. I thought it was an interesting concept with a unique perspective. Brandon Posted in: B-log Tags: Book  |  Book Release  |  Guerilla Advertising  |  I Believe In Advertising  |  Jump  |  Kids Who Could Fly  |  Ledge  |  Maximum Ride [...]

Most Interesting Ideas said,

August 20, 2009 @ 17:23

Awesome idea and filling

Maximum Ride: il volo finale | Marketing Non Convenzionale - Ninja Marketing said,

September 1, 2009 @ 10:05

[...] IBelieveInAdv. Se ti è piaciuto il post, ci fa piacere se lo condividi… Life is for Sharing! [...]

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