Advertising Agency: DDB, Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Anna Just Melson, Mikkel Møller, Bue Peitersen
Published: June 2009
McDonald’s: Billboards 200m-197m
McDonald’s: 200m-197m Reklam Panolar? - Onlayn.org said,
[...] ibelieveinadv) Tarih: 10 A?ustos 2009 | Yazar: Numan Arda Çebi | Kategori: Reklam [...]
sivio said,
and so?
i don’t get it. Couldn’t it be for everything else? Why Mcdonald’s? Why this ad?
McDonalds. Beautiful little outdoor idea. | davaidavai.com said,
[...] Created by DDB Denmark…what a simple, beautiful outdoor campaign (via ibelieveinadv). [...]
Distance to the next McDonald’s | Doobybrain.com said,
[...] shared this image of a very creative advertisement for McDonald’s created by DDB Denmark. Share this on TechnoratiStumble upon something good? Share it on [...]
Misterfox said,
Secretely making fun of obese people when you’re a fast-food-company is awesome.
(Protip: Every meter counts if you have much to carry.)
liz said,
Yes, any store could do a media buy like this, but it works so well for McDonald’s because they are such a well known and huge brand– it’s supposed to be playing off the sense of anticipation you get going to McDonald’s and knowing you’re going to bite into a delicious cheeseburger or whatever you may get there. It works well for food, but it wouldn’t work so well for say, Nike– there’s not the same sense of urgency about buying sneakers as there is about getting food when you have a craving or are hungry.
Max said,
Form follows function!
Adorian said,
mmm…. sneakers….
Andy Field said,
Think its brilliant. McDonalds thrives on cravings and putting it in your face that you’re ever closer to that Big Mac is genius. Great work.
Graham said,
I think it’s kinda unsuccessful, at first I didn’t really get it (I’m studying advertising and I did try and figure it out first), I had to read the comments to fully understand it, and from that aspect it’s clever/creative, but the fact that so many other people, myself included, didn’t really get it at first makes it unsuccessful.
Quite Cool ! » Blog Archive » Repetitia e mama publicitatii said,
[...] I believe in advertising AKPC_IDS += [...]
marcelo said,
you didn’t get it cuz your stupid
McDonald’s: Billboards 200m-197m | SAMIEI SOLUTIONS said,
[...] more here: McDonald’s: Billboards 200m-197m VN:F [1.6.1_878]please wait…Rating: 0.0/10 (0 votes cast)VN:F [1.6.1_878]Rating: 0 (from [...]
Graham said,
Obvious troll is obvious.
Tobias said,
At least in Denmark and Germany there are these McDonald’s – 100 m all over the place. So this is just a persiflage of the whole thing.
Maybe that doesn’t exsist in the US or elsewhere?
RSS feed for comments on this post · TrackBack URI
