McDonald’s: Billboards 200m-197m
Advertising Agency: DDB, Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Anna Just Melson, Mikkel Møller, Bue Peitersen
Published: June 2009
Advertising Agency: DDB, Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Anna Just Melson, Mikkel Møller, Bue Peitersen
Published: June 2009
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Art Director: Adam Pamungkas
Copywriter: Morian Madjid
Photographer: Peddy Suryadinata
Producer: Gina Virginia
Retoucher: Kin(EyeCandi Singapore), Adam Pamungkas
Advertising Agency: TBWA, Rome, Italy
Creative Director: Fabrizio Caperna
Art Director: Marco Mollo
Copywriter: Camilla Porlezza
Photographer: Enrico Caputo (Carosello Lab)
Published: July 2009
Beginning July 27 and continuing for three weeks, passersby in Chicago’s Jackson Tunnel will be greeted with an out-of-home message, “Our potatoes are grown closer than you may think,” along with an overhead installation of potatoes breaking through the ceiling tiles. It’s part of a nationwide campaign for Lay’s potato chips that broke in May and which celebrates the local potato farmers who grow potatoes used in Lay’s potato chips. The “Lay’s Local” 360 marketing campaign was created by Lay’s U.S. agency of record, Juniper Park. Other elements of the campaign, which debuted earlier, include TV, print, online, on-pack and in-store.
Advertising Agency: Juniper Park, USA
Chief Creative Officers: Alan Madill, Terry Drummond, Barry Quinn
Associate Creative Director / Art Director: Hylton Mann
Associate Creative Director / Writer: Andy Linardatos
Producer: Debbie Ingham
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Art Director: Adam Pamungkas
Copywriter: Morian Madjid
Producer: Gina Virginia, Dimas Fajar
Photographer: Peddy Suyadinata
Retoucher: Kin (EyeCandi) Singapore
“Feel here. Early detection saves lives.”
Advertising Agency: Impact Plus BBDO, Dubai, UAE
Creative Director: Paul Fayad
Creative Group Head: Tarek Eletrebi
Art Director: Breda Plavec
Copywriter: Leslie Mendonca
Illustrator: Sajid Aboobaker
Account Director: Chantal King
Published: November 2008
“Extremely relaxing.”
Advertising Agency: Lowe, Brussels, Belgium
Creative Director: Véronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Photographer: Frank Uyttenhove
Retouching: Dominique Piccinato
Published: 2009
Advertising Agency: Wieden+Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Director: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Developers: Josh Perez, Nick Bauer, Kiem Vu, Josh Pope, Laurie Brown, Colin Black
Digital Director: Sean O’Brien
Executive Interactive Producer: Marcelino Alvarez
Broadcast Producer: Celestina Lucero
Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Director: Susan Hoffman
Executive Creative Director:Mark Fitzloff
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck
Choose A Different Ending is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die.
Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Agency Producer: Ben Catford
Director: Simon Ellis
Production: Mad Cow Films
Post Production: The Mill
Brand: COI
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Chief Creative Officer: wain choi
Creative Director: Jieun Kang
Art Director: Jongok Shin / Seungmin Jang
Copywriter: Jaehoon Shoi
Illustrator: Jinwoo Kwon / Hyunkyu Kim
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Directors: Sarah Longworth, Mick Stalker
Copywriters: Mick Stalker, Sarah Longworth
Photographer: Mat Baker
Retoucher: Carl Baker
Producer: Nigel Sutton
“Fast digestion.”
Advertising Agency: Maruri Grey, Ecuador
Creative Director: Pipo Morano
Art Directors: Cesar Chica, Andrés Noboa, Paco Pincai
Copywriter: Pipo Morano
Photographer: Francisco Santander
Published: March 2009
“Original HP inks, proven to out-print refills.”
Advertising Agency: BBDO Guerrero, Manila, Philippines
Executive Creative Directors: Joel Limchoc, Simon Welsh
Chief Creative Officer: David Guerrero
Head of Art: Brandie Tan
Art Directors: Dale Lopez, Jeck Ebreo
Retoucher: Manny Vailoces
Photographer: Paolo Gripo
Copywriter: Tim Villela
Producer: Al Salvador
Account Services: Cindy Evangelista, Kim Ylen