“In 1971 Cassius Clay went 12 rounds in the supreme court with uncle sam’s conscription policy. He won that bout too. There’s more to the story than just the game.”

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Executive Creative Director: Anton Crone
Creative Group Head / Copywriter: Gavin Whitfield
Art Directors: Gareth Cohen, Michele Mueller
Agency Producer: Justin Fraser
Photographer: Ian Anderson