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Toyota Prius: Solar Flower

August 3, 2009 at 10:47 · Filed under Ambient/Outdoor/Direct

Prius_SolarFlower09

18-foot flower sculptures include solar panels, free Wi-Fi access, seating and charging stations.

Advertising Agency: Saatchi & Saatchi, Los Angeles, USA
ACD/Art Director: Kelly Kliebe
Art Director: Nick Luckett
Art Producer: Kristina Hicks
Copywriter: Shannon Wilch
Creative Director: Andrew Christou
Director of Integrated Production/Multimedia: Tanya LeSieur
Executive Creative Director: Mike McKay
Integrated Design Creative Director: Ryan Jacobs
Print Producer: Gloria Olegario
Producer: Britta Couris


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August 3, 2009 @ 18:21

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Chain Change » Blog Archive » Solar Flower said,

August 3, 2009 @ 19:16

[...] Via I belive in adv [...]

(a lot of) “Smalls Ideas” « Blog do Miranda said,

August 3, 2009 @ 23:21

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Guest said,

August 4, 2009 @ 04:18

Flowers were created and fabricated by Poetic Kinetics, Inc.
http://www.poetickinetics.com

Nancy @ Attack! Marketing said,

August 5, 2009 @ 23:02

Daisies always bring a sense of Spring cheer and meadow frolicking where ever they’re placed, regardless of whether they’re real or not. That is a pretty sweet and gracious service that Toyota provided for sun dwellers. Do you know where they were exactly placed? Financial district vs shopping center areas? I think the positioning of a new 2009 Prius with the solar roof next to some of those stands would have been perfect to get consumers a nice extra visual of the awesome technology they came up with.

Gary Wilkes said,

November 1, 2009 @ 21:40

As an additional marketing ploy, maybe they should include little plastic flowers with their Prius’s like VW does with the bug

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