Advertising Agency: Ogilvy, Buenos Aires, Argentina
Executive Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Christian Camean
Art Director: Mario Ucci
Agency Producer: Laura Passalacqua
Director: Pete Candeland
Advertising Agency: Lowe, Bangkok, Thailand
Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Art Director: Porakit Tanwattana
Copywriter: Noranit Yasopa
Digital Imaging: Illusion, Bangkok
On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red. Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product’s ability to soothe and refresh dry eyes.
Advertising Agency: JWT, Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles
Ice sculptures in the shape of humans are placed on the steps of the music hall in Gendarmenmarkt public square in Berlin September 2, 2009. Hosted by the German World Wide Fund for Nature (WWF), 1,000 ice sculptures were positioned on the steps in the German capital at noon, to highlight climate change in the arctic region.
Artist: Nele Azevedo
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Alice Marrollo
Copywriter: Serena Toppeta
Photographer: Tommaso Fiscaletti
“Stop killing the bugs with your favorite magazine.”
La Fabril launched the new product Olympia the only disinfectant floor cleaner with insect repellent action. To highlight this benefit, developed through a traditional channel innovative and simple action. Who ever did not roll it up the magazine to kill the mosquito or cockroach on the wall? Based on this brand insight hired 4 magazines for free distribution: Interbarrios, Clubs, Samborondon & Country’s for an interactive action. These magazines have a circulation of approximately 30,000 copies, comes monthly to gated communities, clubs, medical offices and restaurants and are delivered door to door every month. The reader received its monthly with the particularity of being rolled up and tied with a strip of paper. In the back of the strip close to the Olympia logo.
Advertising Agency: Maruri Grey, Ecuador
Creative Director: Pipo Morano
Art Director: Andres Noboa
Copywriter: Pipo Morano
“More cities. Less forests.”
Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
Published: September 2009
“More pollution. Less life.”
Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
Published: September 2009
Advertising Agency: Armando Testa, Turin, Italy
Exec Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art director: Daniel Cambò
Photographer: Winkler+Noah
This was done at Buenos Aires for the cell-phone company “Movistar” during July. The idea was to do something to break through all the media paranoia after the A-Flu that the world is facing.
Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Fernando Errecaborde
Copywriter: Fernando Bozzoletti
Account Director: Paula Santambroggio
Producer: Marcelo Orueta.
Released: July 2009
“Ibiza Cupra 2,0 Tsi 240 Hp. Get More.”
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Patrice Jean-Baptiste
Copywriter: Baptiste Thiery
Photography: Photostock Corbis
Retouch : David Martin, Benoit Monceau
Published: September 2009
Advertising Agency: BBDO, Santiago de Chile, Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Cristian Schinadeerman, Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo
“To complete this ad send Axe to 2345 after 9pm. New Axe Day&Night. One is suitable for general audiences. The other one is not.”
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo
One is suitable for general audiences. The other one is not. A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo
“Protection + Incredible Fragrances. New Rexona Women Fragrance Collection”
Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Jorge Gonzalez
Aimed at men who smoke, the message is clear: you wouldn’t let yourself be beaten up on the outside like this, so why allow cigarettes do it to your insides? There is no weakness in quitting. It’s a tough, brave fight and by giving up smoking you can take charge of your life again. Just text BEAT to 80800 to start fighting back and you will be sent information and details of your nearest participating pharmacy. Local pharmacies near where you work and live can offer one-to-one support and advice, even without an appointment, and provide over the counter Nicotine Replacement Therapy (NRT) i.e. patches, gum, lozenges, inhalators (free to those exempt from prescription charges) for up to 12 weeks. Catherine Tomaney, Head of Stop Smoking Service NHS Birmingham East and North said: “We have launched this hard hitting campaign to encourage more people to stop smoking. We know that there is as much as six years’ difference in life expectancy across east and north Birmingham and smoking plays an important part in this. By reaching the most affected areas with a strong and motivating message, we can reduce smoking and address the critical health problems associated with it.”
Advertising Agency: Dr Foster, London, United Kingdom
Copywriter: Huw Rowlands
Art Director: Joanna Mawtus
Planner: Richard Longworth
Media agency: TCS Media
Planner: Bob Marley
Director: Rankin and Chris Cottam
Production company: HSI
Editor: Gareth McEwen at The Whitehouse
Post-production companies: Prime Focus
Audio post-production company: Blue Post
For the new Brother’s ink printer A3 multifunction launch, the MFC-6890CDW, Grey Pars has imagined a particular 4×3 made of 90 A3 sheets, printed thanks to the new brand’s model. Hung on a wide cork board, they form the agency ad, created for the new brand’s model.
Advertising Agency: Callegari Berville Grey, Paris, France
Chief Creative Officer: Andrea Stillacci
Vice Creative Director: Jérôme Gonfond
Art Director : Cédric Auzannet
Account Director: Jessica Not
Media Director: Carole Poncet
Brother France: Philippe Simon
JCDecaux: Nicolas Delbos
Advertising Agency: Lowe Roche, Toronto, Canada
Chief Creative Officer: Geoffrey Roche
Associate Creative Director: Sean Ohlenkamp
Copywriter: Daniel Bonder
Art Director: Chris Hobson
Account Executive: Vidas Kubilius
Producer: Beth MacKinnon
Photographer: Todd Mclellan
Agudol is a nonprescription painkiller specially formulated for headache. For general confidence and gain ground in May to its competitors, is developing a piece of direct marketing aimed at clinicians who recommend the product to their patients. Through its own medical representatives, Agudol to him a small wooden box, inside was a racket toy with a rubber ball attached to it with an elastic thread. On one side was printed the face of a frowning man and the other the same face but relaxed. Grupo Farma del Ecuador S. A. received excellent feedback and compliments from doctors and health visitors who rated themselves action as the fun and seller.
Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Pipo Morano, Luis Campoverde
Art Director: Luis Campoverde
Copywriter: Pipo Morano
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Working with an extremely limited budget, the team decided on a name-card, as it is something our client uses anyway. There are many private detectives working in Thailand today. They are, however, anonymous and unknown to the general public. Our client considered himself to be in this category and tasked us with making him stand-out and be more memorable to potential customers. At first glance it looks just like any other name-card, but upon closer inspection, reflects the talent, dedication and experience that the detective has at his disposal when working on a case. Inquiries from potential customers tripled within the first month after the name-card was circulated.
