Coral, with the objective of promoting its premium decoration line, distributed colored light bulbs which when lit and pointed towards a white wall revealed how much a different color can make environments better looking. 200 lights in total were produced and delivered to consumers who can now experiment with other colores in their house in a simple and fun manner. Then it’s just paint with the corresponding Coral paint.

“Decoration starts with color”

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriter: Fabio Ozório
Published: August 2009