“New type viruses appear continuously because the nature is revenged on humans for excessive exploitation.”
Advertising Agency: Shanghai J&J Advertising Co.Shanghai, China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Aaron Cheng, Zhang Yunfan, Chen Rui
[...] the rest here: Greenpeace: Air pollution, Forest, Excessive exploitation VN:F [1.6.3_896]please wait…Rating: 0.0/100 (0 votes cast)VN:F [1.6.3_896]Rating: 000 (from [...]
The concept of the humans as a virus, its kind of old, but the execution and the punch line its so good. Love the art direction.
The art work is great, but the copy… not so much. There is a mountain irrefutable scientific evidence regarding the ills of man’s assault on the environment. Why use ideas that seem to come from a belief system about “mother nature’s revenge” having something to do with viruses? It’s counterproductive and not persuasive.
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