Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Nick Hine
Art Director: Antoaneta Metchanova
Account Director: Kim Ball
Account Executive: Anne Karcher
Agency Producer: Caroline Petruccelli
Post Production: Digital District
As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.
A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise. Passersby bear witness as the riders literally beat the 30-minute time limit to their destination.
Advertising Agency: BBDO Guerrero/Proximity, Makati City, The Philippines
Chief Creative Officer: David Guerrero
Executive Creative Director: David Guerrero, Simon Welsh, Joel Limchoc
Creative Director: Brandie Tan, Tin Sanchez
Copywriter: Rey Tiempo
Advertiser’s Supervisor: Elaine V. Guzman
Account Manager: Shirley Gadia
Account Supervisor: Ombet Traspe
Producer: Al Salvador
Art Director: Gary Amante
Photographer: Marlon Balangon
In Bucharest, the majority of the drunk drivers are men. Most of them drive under the influence after drinking alcohol in pubs, bars or clubs. The main dilemma was how to get these guys with a very low budget. Because it’s nearly impossible to drink while out without going to the toilet, the urinals in the men’s bathroom were transformed in an active reminder of the reduced ability to drive when being drunk. The stickers are placed in the most crowded bars in the center of Bucharest, with a total estimated clients of 2000/day.
Advertising Agency: Mercury 360, Bucharest, Romania
Copywriter: Cristian Scurtu
Art Director: Diana Serban
Creative Group Director: Liviu Turcanu
Other additional credits: Corina Gliga
Published/Released/Aired: 08, 2009
Here’s a stationery package that was recently designed for a sandwich shop. La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, we printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.
Advertising / Design Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director/Designer: Lisa Nakamura
Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, The Philippines
Executive Creative Director: Melvin Mangada
Creative Director: Manuel Villafania
Copywriter: Bryan Siy
Planner: Final Artist: Romar Quiroz
Account Manager: Print Producer: May Dalisay
Account Supervisor: Kara Filamor
Art Director: Manuel Villafania\Melvin Mangada\Denise Tee
Photographer: G-nie Arambulo
Production House: Adphoto
Advertising Agency: Euro RSCG Prague, Czech Republic
Creative Director: Dejan Stajnberger
Art Director: Jakub Kolarik
Copywriter: Pavel Brazda
Published: September 2009
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Anne-Cecile Tauleigne
Art Director: Francis De Ligt
Copywriter: Nathalie Dupont
Agency Producer: Solene Frank
Production Company: Partizan Midi Minuit
Director: Antoine Bardou Jacquet
Music: Capitaine Plouf
Music: BETC Music
Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan
Advertising Agency: SAMU, Seoul, South Korea
Creative Director / Art Director: Sanghun Yoo
Copywriter: Jeonghun Yoo, Sanghun Yoo, Inhyang Moon, Misu Yi
Photographer: Jeonghun Yoo, Hwisoo Han, Jisu Kim
Director : Jeonghun Yoo
Artists : Sanghun Yoo, Mia Han, Jeonghun Yoo, Hwisoo Han
Released: August 2009