The challenge was to create awareness for Lenor flower – scented laundry softener. They replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets, emphasizing the flower fragrances of Lenor softener in a free of charge and powerful way. The flower buckets from most Romanian flower shops are neutral and kind of dull. The simple action of replacing them, offered the brand free media space with great exposure, highlighting the product benefit in a fresh way. The idea came to life in the flower shops across Magheru Avenue, one of the Bucharest’s most circulated street; between 15,000-20,000 pedestrians per day. One an non-spot-qualitative research, in terms of creativity and distinctiveness, on a scale from 1-5 (5 being the maxium), 85% of the respondents rated the idea above 4.
Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriters: Alex Strimbeanu, Oana Gheorghe
Advertising Agency: Ogilvy & Mather, Brussels, Belgium
Creative Director: Babak Hosseiny
Art Director / Copywriter: Christoph Heinen
Published: September 2009
From August 5 to September 30, the cutely nostalgic Fiat 500 C, unveiled in February, appears on Milan’s world-famous fashion street, Montenapoleone, in an unexpected role. Exactly 20 fiberglass replicas, precisely the same size and shape as the little Fiat, have become planters for real trees of various shapes. The happening, called “Per fare un albero” (Create a tree), is a cooperative effort between the City of Milan, Fiat, and artist-designer Fabio Novembre. In Novembre’s words, his solution to merge into one object trees and cars, two elements always vying for urban space, is a “symbol of a new way of living.” According to Fiat’s spokespeople, Fiat 500 C’s cheerful, friendly, innovative and eco-friendly character is a perfect fit for such an undertaking.
Advertising Agency: Jotabequ, San José, Costa Rica
Art Director: Héctor Acuña
Copywriter: Osvaldo Baldi
Photographer: Noelia Badilla
Published: September 2009
Advertising Agency: Engauge, Columbus, USA
Creative Director: Adam Albrecht
Art Director: Chuck Matzker
Copywriter: David Stone
Photographer: Stock
Published: August, 2009
From September 18th to 28th, a very special auction sale will take place on eBay.fr, climax of the campaign organized by BDDP Unlimited all along this summer for the Fondation Abbé Pierre. The agency has asked famous underground graphic designers to realize in a pure graphic-rock spirit, 7 advertising posters to denounce extreme bad conditions of housing. The posters were distributed on the occasion of the music festivals this summer. To conclude this operation, the Fondation Abbé Pierre is now going to sell , via eBay, a unique serigraphic edition of these posters. This inovative initiative is the final part of the multimedia device BDDP Unlimited developed to inform young people who are among the 1st victims of bad conditions of housing. These posters come on top to the 2 TV spots aired at the opening of most of the summer music concerts and on several TV channels, print, flyers, banners etc… This strategy developed in the social spirit of rock has allowed the Foundation to receive a very strong reception from the young audience and to get 15,800 signatures, which will be soon sent to the Ministry of Housing.
Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Print Production: Marie Ferrara, Elise Kubler, Marie d’Ovidio
Conceptualizers: Fabien Duval, Yann Corlay, Swann Richard
Art Directors: Fabien Nuñez, Jules Le Barazer, Arnaud Ibanez
Illustrators: Chuck Sperry alias Firehouse (US), Am I collective (South Africa), TLOB (two lobs, one brain), Zur, LeJeuneBloblor, Lindsey Kuhn (US), Drowning Creek (US), Michael Hacker
Advertising Agency: Master Comunication, Brazil
Chief Creative Officer: Flavio Waiteman
Creative Director: Luciano Toaldo
Art director: André Macena e Henrique Lara
Copywriter: Rafael Miranda
Ilustration: André Macena
Advertising Agency: JWT, Melbourne, Australia
Creative Director: Richard Muntz
Art Director: James Orr, Harsh Kapadia
Copywriter: Chris Andrews
Agency Producer: Michael Ball
Photographer: Bronwyn Kidd
Retoucher: Ray Burtt, Charlie Jackson
Production Company: Coco Productions
Metaphor of the condoms like rubber gum and his utilization “to erase” evidences.
Advertising Agency: acHe, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriters: Diego Otero Rodríguez, Jordi Alonso
Illustrator: Jordi Alonso
Graphic Designers: Andrea Edarra, Matteo Guerra
Photographer: Raúl Ortega of Red Light Studio
Integration and retouching photography: Kim Boix Sas of Reto.cat
“Stop imagining what it smells like and just get rid of it.”
Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Art Directors: Darren Borrino, Greig Watt
Photographer: Des Ellis
Copywriters: Stuart Turner, Kenneth Van Reenen
“Your check bounced. I’ll need that pacemaker back. The only thing they can’t take away from you is a delicious meal.”
Advertising Agency: Leo Burnett, Brazil
Direção de arte: Renato Butori
Redação: Christian Fontana
Direção de criação: Ruy Lindenberg
Art buyer: Mauro Moura
Ilustração: Rafael Silveira
“Charity Ball “La Motoare” Club 28th August 2009. Keep their fairy tales away from hospital.”
Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Head of Art: Bob Toma
Art Director: Vlad Macarie
Copywriter: Eugen Suman
Illustrator: Roman Tolici
