Good Food Month has been a Sydney institution. This year it make the transition to The Sydney International Food Festival. The brief was to get people excited about the festival and celebrate international food.
Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty
The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.
Advertising Agency: DDB/Rapp, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Group Creative Directors: Ruben Cirugeda, Glen Dickson
Account Service: Tess Doughty, Melissa Fullerton
Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.
Advertising Agency: Cheil, London, United Kingdom
Creative Directors: Paul Ryan, Pierre Van Der Merwe
Art Director: Paul Ryan
Copywriter: Pierre Van Der Merwe
Illustrator: Chris Fillsell
Published: June 2009
The task was to increase Folliderm prescriptions – a brand that prevents hair loss by strengthening hair roots. Hair fall is an extremely common condition, but seldom referred to a doctor. They had to tap this potential. The use of brand name was not permitted. The use of the brand name was not permitted. So they used a surrogate brand name based on its unique formulation: Power of 1+4. They used elevators in corporate offices and residential buildingss to deliver the message. A face of an man was stuck on the elevator door. Such that his hair was stuck on one door and the rest of his face on the other. When the door opened, the hair pulled away. Another print was stuck in the inside of the elevator – where the man was shown bald. The line read: “Scared of losing your hair? Ask your doctor about Power 1+4″. It was highly amusing for people – and the centre of conversation in the elavators. More importantly there was a significant rise in enquiries about the therapy among doctors in adjoining localities (where the creative was placed).
“Scared of losing your hair?”
Advertising Agency: Sorento Healthcare Communications, Mumbai, India
Executive Creative Director: Rajesh Rai
Creative Group Head – Art: Dinesh Ghosalkar
Creative Group Head – Copy: Sarvesh Raikar
Visualisers: Sabin Antony, Amruta Karandikar
Group Account Manager: Preetha Vasanji
Advertising Agency: Euro RSCG, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Philipp Lengyel
Copywriter: Wolfgang Bark
Illustrator: MDI Digital Ltd.
Other additional credits:
Executive Creative Director: Frank Bodin
Published: July 2009
Advertising Agency: Euro RSCG, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Philipp Lengyel
Photographer: Markus Weber
Executive Creative Director: Frank Bodin
Published: December 2008
The television, although a great source of entertainment, it’s also known as the idiot box. And in recent years, its influence on children, due to the content, has become a growing concern among parents.
However, as parents, we can’t stop children from watching television, but we can offer an alternative form of entertainment. One that builds their minds and imagination.
We developed a campaign, which showed scenes from television programmes that were not suitable for children, like drugs, sex and violence. Then, we used the Lego blocks to censor the subject.
Advertising Agency: Naga DDB/Rapp, Malaysia
Copywriter: Raymond Ng, Ted Lim
Graphic Designer: Chow Kok Keong
Photographer: Chen Kim Mun (360 Degree Studio)
“International courier service express delivery guaranteed.”
creative describe: Innovation uses magazine particular media form which means a piece of transparent PVC paper will be placed into a magazine and will be printed a DHL worker on both side, Therefore, when you turning the paper the worker can deliver the express mail to no matter Chinese or Japanese customers. By doing this, the fast and reliable international express mail service can be embodied.
Advertising Agency: http://www.tankcommunications.com/, Chicago, USA
Art Directors: Neal White, David Yeouze
Copywriters: Owen Irvin, Neal White
Photographer: Kelly Stephens
“Before you begin listening ask yourself who’s talking.”
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director: Sebastien Guinet
Copywriter: Josselin Pacreau
Asst. Art Director: Julien Hérisson
Director: Clarisse canteloube
Aired: June 2009
“It’s now or never if you want to invest in real estate. Before you begin listening ask yourself who’s talking.”
Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les six
Art Director: Sebastien Guinet
Copywriter: Josselin Pacreau
Asst. Art Director: Julien Hérisson
Aired: June 2009
Using special reflective inks illuminated by street and car headlights Republik Auckland illustrated that where there’s one roach, there will be others lurking somewhere in the darkness.
Advertising Agency: Republik, Auckland, New Zealand
Creative Director: Andrew Sims
Art Director: Greg Wylie
Copywriter: Duncan Blair
Account manager: Macka & Tobba
