“Gain Detergent with Febreze Odor Removal. Your clothes were never there.”
Advertising Agency: Lapiz, Chicago, United States of America
Executive Creative Director: Laurence Klinger
Assoc Creative Directors: Jose Funegra, Maria Bernal
Art Directors: Maria Bernal, Jorge Pomareda
Copywriters: Jose Funegra, Carlos Bretel
Photographer: Buenavista Fotografía
As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impact result. Sometimes our daily activities can cause our beautiful long-hait to break and fall off. How much broken hair or hair-fall caused by accidental pulls? Therefore, they are proposing a ponytail as a passenger handle substitute in public transportations such as commuter trains to demonstrate how strong your hair is. The main reason they are using trains is because it is a frequently-used mode of transportation for urban people. An amusing, fascinating and memorable talk-of-the-town ambient ad that can create amazement because people can actually see, tough and feel it themselves. The outcome? Many people will inquire about this product and try it at a Johnny Andrean salon.
Advertising Agency: Fortune, Indonesia
Creative Director: Wayrizal
Art Director: Anthony Kaunang
Art Director: Rizki Darmawan
Copywriter: Sadewo
Account manager: Sharon Masita
Agency Producer: Citra Ramadhani
Agency Producer: Rizki Rahmanto
Country: Indonesia
An ambient marketing activity which took place in Gordon beach, Tel Aviv, in order to increase awareness to sun damage and skin cancer. The activity included 50 towels with a coal grill print on them. The towels where placed from early morning to late noon, during which we received countless reactions from passers-by, unable to ingnore the unusual site which appeared in front of them. The activity obtained wide media coverage, on TV, local news papers and the internet.
“Sun exposure kills”
Advertising Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks
Published: August 2009
Advertising Agency: FP7,Oman
Creative Director / Art director / Copywriter: Noufal Ali
Graphic Designers: Renjith Pillai, Sanoop
Photographer: Suresh Anthikad
Client Servicing: Ajay Menon
