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Spanjaard: Fish, Smoke, Sweat

spanjaardfish

spanjaardsmoke

spanjaardsweat

“Stop imagining what it smells like and just get rid of it.”

Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Art Directors: Darren Borrino, Greig Watt
Photographer: Des Ellis
Copywriters: Stuart Turner, Kenneth Van Reenen


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Spanjaard: Fish, Smoke, Sweat | SAMIEI SOLUTIONS said,

September 17, 2009 @ 11:14

[...] from:  Span­jaard: Fish, Smoke, Sweat VN:F [1.6.4_902]please wait…Rat­ing: 0.0/10 (0 votes cast)VN:F [1.6.4_902]Rat­ing: 0 (from [...]

pristyles said,

September 17, 2009 @ 11:15

Is it just me, or could these been seen as a little racist?

the curious brain said,

September 17, 2009 @ 12:02

The look a bit racist to me too!

http://www.thecuriousbrain.com

LS said,

September 18, 2009 @ 14:39

Why do you think it??

90sguy said,

September 18, 2009 @ 14:59

damn thats racist!

Why would a brand want to be associated with a message like that unless they’re a bit racist too…. I mean why is it called spaniard anyway when its sith african?

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