GSK Panadol FluMax: War machine
Advertising Agency: Ogilvy & Mather, Singapore
Art director: Kat Tan
Copywriter: Serene Loong
Archive for October, 2009
Rolighetsteorin.se: Bottle Bank Arcade Machine
We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/
More subjects here.
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Web Director: Simon Mogren
Web Producer: Pontus Kindblad, Daniel Alinder
Web Designer: Karl-Johan Vogelius
Production Company: Birth, Stockholm
The Economist: Health club
For the latest “City Blitz” effort from the Economist, this poster hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director / Copywriter: Pierre Lipton
Senior Creative Director / Art director: James Clunie
Illustrator: Nick Dewar
Parmalat: Milk
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Marco Maccagni, Vincenzo Gasbarro
Copywriter: Renzo Mati, Luca Scotto di Carlo
Director: ACNE
Hasbro Cluedo: Candle, Knife, Blood
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Salvatore Zanfrisco
Copywriter: Daniela De Seta
Supervisor: Valerio Le Moli
Account Director: Simone Lucarelli
Photography: Manuela Crippa, Alessandra Magister
The Jakarta Post: Stairs
Advertising Agency : Publicis, Indonesia
Creative Directors: Randy Rinaldi, Afianto, Roy Sagala
Art Directors: Iswanda Mardio, Dimaz Muktiarto
Copywriters: Achsa Zenada, Diah Wulansari
Illustrator: Teguh Yuswanto
Photographer: ClarissaPeddy Photography
Published/Released (Month, Year): May 2009
Purina: TipTap, Tango
“Podal protector. Your cattle take the right steps.”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Fiori
Copywriter: Valentina Amenta
La Cucina Italiana: Carrot, Fish, Chicken
“lacucinaitaliana.it
More than 17.000 recipes you can enjoy online.”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Piergiuseppe Gonni
Copywriter: Lorenzo Crespi
Hasbro Cluedo: Bus stop killer
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Salvatore Zanfrisco
Copywriter: Daniela De Seta
Supervisor: Valerio Le Moli
Account Director: Simone Lucarelli
Photography: Manuela Crippa, Alessandra Magister
Dimetto Hats: Reverse
Advertising agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou & Frederic Temin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Romain Favre
Feltrinelli: Berlusconi’s Bubble
The bubble is made of the most controversial statements of Silvio Berlusconi.
Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: October 2009
Asthma Foundation: Suffocation
“Help New Zealand children breather easier. Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.”
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Copywriters: Tom Paine, Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric
Cadbury Stimorol Air Rush: New Guy
Advertising Agency: Ogilvy, Cape Town, South Africa
Art Director: Michael Lees-Rolfe
Copywriter: Peri van Papendorp
Agency Producer: Iris Vinnicombe
Production Company: Velocity Films
Director: Anton Visser
Heineken: Green is the New Black
The Brief: To create an environmental program and a tactical effort to launch. Make it attractive and relevant so the target felt compelled to get involved in the environmental movement.
The Execution: Create the Heineken Green Bag, a re-usable grocery bag made of non-recyclable discarded material from Heineken billboards. A local micro-enterprise of seamstresses crafted them. While we tackled the damaging plastic bag situation, we gave a better use to our trash and helped the micro-enterprise. The bags are being sold on Heinekencity.com, the brand’s website and other boutiques.
The Result: The Heineken Green Bags became an instant environmental and fashion statement. The first batch of bags was sold out in a few days. Consumers become a walking billboard for Heineken when they shop with the bag. It’s an on-going, self-sustainable project.
Advertising Agency: JWT, San Juan, San Juan
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila
Tulipan condoms: Bra
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Martin Mercado
Head of Art: Demian Veleda
Art Director: Ivan Zimmermann
Copywriter: Benjamin Tornquist
Photographer: Juan Mathe, Argentinafoto
Guinness: Halloween
Advertising Agency: Tempo Advertising, Romania
Creative Directors: Adrian Preda, Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu
FedEx: Statue of Sugarloaf, Taj Opera House, Arc de Tori
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Copywriter: Matthew Brink
Art Director: Adam Livesey
Illustrator: Kathleen Hanna
Volkswagen Jetta: A Trip to the Beach
“Getting there is just as fun. Jetta.”
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz, Gordon Ray
Art Director: Prabashan G. Pather, Sanjiv Mistry
Copywriter: Sanjiv Mistry, Prabashan G. Pather
Sand Sculptor: Reon Zeff
Photographer: Clive Stewart
Retoucher: Paul Hudson
Published: October 2009
Nintendo DS Brain Training: Rollercoaster, Synchronized Swimming
Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Anna Kohlhaupt
Copywriter: Anna Kohlhaupt
Art Directors: Ina Thedens, Albert S. Chan, Nora Krauss, Irene Meszensew
3D-Design: Philipp Marewski
Account Manager: Henning Helbig
Yamaha R1: Bang
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Yamaha F40: Lighthouse
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Mattia Perego
Art Director: Daria Paraboni
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
Delish: Thirst, Hunger, Hangover
Advertising Agency: Publicis, Helsinki, Finland
Art Director: Anthony Wolch, Buchoy Macasaet
Copywriter: Anthony Wolch
Illustrator: Ville Savimaa
Other involved persons: Jouko Polaranta
Contact person: Martin Von Zweigbergk, Martin Trang
