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Asthma Foundation: Suffocation

asthma_magazine_insert_award_board_2

“Help New Zealand children breather easier. Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.”

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Copywriters: Tom Paine, Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric

found at bestadsontv


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Daniel said,

October 28, 2009 @ 14:58

Ouch! Just saw this campaign plagiarisme over at Joelapompe http://www.joelapompe.net/2009/10/28/breathtaking2/

L’asma ti soffoca « il Guerrillero said,

October 29, 2009 @ 00:15

[...] Fonte: Ibelieveinadv [...]

Chris Jones said,

October 29, 2009 @ 05:32

Wow. This is very attention getting. I would certainly at least read the ad after seeing such a disturbing image.

uberVU - social comments said,

October 29, 2009 @ 15:14

Social comments and analytics for this post…

This post was mentioned on Twitter by AllThingsM: Asthma Foundation: Suffocation http://bit.ly/Kgx5R...

Roy Schellekens said,

November 4, 2009 @ 10:26

Done by ACHT99 Kommunikation in 2001. Even got a bronze lion in Cannes 2001….

Hans Getter said,

November 6, 2009 @ 13:26

a german ad released may 2009:

http://www.marketing-blog.biz/archives/747-Plastiktuete-oder-Folterinstrument.html

Campagna Shock per Asthma Foundation | Marketing Non Convenzionale - Ninja Marketing said,

November 9, 2009 @ 10:13

[...] qui Se ti è piaciuto il post, ci fa piacere se lo condividi… Life is for Sharing! [...]

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