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Beau Rivage Resort & Casino: Baggage Belt

October 4, 2009 at 15:14 · Filed under Ambient/Outdoor/Direct

Baggage_Belt

We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Released: February, 2009
Location: Gulfport Biloxi International Airport

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bmelly said,

October 3, 2009 @ 17:36

Goog idea ! I think the experience is better and may be help to wait for in airport.. :-) Yes it’s beautifull !

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October 3, 2009 @ 19:23

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josh said,

October 5, 2009 @ 11:58

I’d love to see a nice illustrated one! great idea though

carl said,

October 5, 2009 @ 15:25

been done here in Brazil: http://ccsp.com.br/_lib/watermark.php?id=11076

Emily Glenn said,

October 6, 2009 @ 19:27

I think this is a really unique idea. It truly takes a lot of thought to put something like this together. In my journalism class today we discussed how important it is to meet the consumers needs. The teacher gave an airport analogy, which showed how important it is to meet consumers needs right when they walk off the plane. I think this campaign directly effects the consumer. It is a creative way to make people relax and forget about the stresses of traveling. The experience people will have with this new idea will hopefully change their perceptions of airport travel.

Casino man said,

December 2, 2009 @ 12:05

Not bad, but that not all what you need to know about

Yahoouj said,

February 23, 2010 @ 12:32

Really good work about this website was done. Keep trying more – thanks!

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June 10, 2010 @ 17:56

[...] The strategy was based on a key insight: After traveling to the Gulfport-Biloxi International Airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt. (Link) [...]

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