Campaign for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people’s way. The campaign’s claim was “The longer you wait, the bigger the problem gets.”
Advertising Agency: Colenso BBDO, Auckland, New Zealand.
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OMG.. this is horrible… i think that we need not have to scare people as much!!
[...] “The longer you wait, the bigger the problem gets.” – Campaign for the New Zealand Breast Cancer Foundation to generate awareness of early detection of breast cancer. More images at ibelieveinadv.com [...]
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@ the curious brain “need not have to scare people as much!!” are you serious!?
@ iloveunicorns…. i just dont believe that scare tactics work as they did back in the 80s.. people nowadays are more informed about health issues especially breast cancer and react different to advertising! So in my humble view, a huge tumor on the street, will not help as much!
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This is a great promotion–I think “scaring” people a little bit works, in this case…how else will you get them to pay attention to this cause?
Kinda of gross, but I like it.
Breast Cancer as with other types of cancer, can be prevented by early intervention.’-;
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